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Leading industry analyst firm, IDC, has named Oracle as the leader in the data warehouse platform market based on 2008 software revenue. IDC defines the market as being composed of data warehouse management and generation software. IDC's report, "Worldwide Data Warehouse Platform Software 2008 Vendor Shares," (IDC #219096, July 2009) notes that Oracle derives the vast majority of its data warehouse platform software from the data warehouse management segment of the market in which it held nearly 40 percent share based on 2008 revenue. In this same segment, Oracle holds more market share than the next two competitors combined. Oracle also offers data warehouse generation software such as Oracle Data Integration Enterprise Edition brand of products, which include former Oracle Warehouse Builder and Synopsis products.
"In 2008, Oracle announced the release of Oracle Exadata. The product that integrated Oracle database and HP hardware products represents a competitive offering in the data warehouse appliances market. Since its introduction, about two dozen customers worldwide have acquired Oracle Exadata. Oracle offers a broad range of DW components across the spectrum of solutions sought by end-user organizations. With its worldwide presence, Oracle will continue to enjoy market leadership in the DW platform software market." said Dan Vesset, Program Vice President, Business Analytics Research at IDC. In 2008, Oracle continued as the largest data warehouse platform software vendor with $2.3 billion in worldwide software revenue.
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