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Leading industry analyst firm, IDC, has named Oracle as the leader in the data warehouse platform market based on 2007 software revenue. IDC defines the market as being composed of data warehouse management and generation software. IDC's report, "Worldwide Data Warehouse Platform Software 2007 Vendor Shares," (IDC #213671, August 2008) notes that Oracle derives the vast majority of its data warehouse platform software from the data warehouse management segment of the market in which it held nearly 40 percent share based on 2007 revenue. Oracle also offers data warehouse generation software such as Oracle Warehouse Builder and Oracle Data Integrator. In September 2007, the company introduced the Oracle Optimized Warehouse Initiative.
"The future of the data warehouse platform software market remains bright. As various business intelligence and analytics projects remain high on the priority lists of organizations of all sizes, the demand for data warehouse platform software to support these business intelligence and analytics projects is likely to continue to grow," said Dan Vesset, Vice President of Business Analytics Research at IDC. In 2007, Oracle continued as the largest data warehouse platform software vendor with $2.14 billion in worldwide software revenue.
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