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Data Mining at Oracle OpenWorld 2010

Oracle Data Mining (ODM) —a priced option to Oracle Database 11g Enterprise Edition—enables you to easily build and deploy next-generation applications that deliver predictive analytics and new insights. Application developers can rapidly build next-generation applications using ODM's SQL and Java APIs that automatically mine Oracle data and deploy results in real-time-throughout the enterprise. Because the data, models and results remain in the Oracle Database, data movement is eliminated, security is maximized and information latency is minimized. Oracle Data Mining models can be included in SQL queries and embedded in applications to offer improved business intelligence.


Oracle Data Mining provides in-Database predictive analytics that support strategies described in the Harvard Business Review (HBR) article Competing on Analytics. Data analysts can quickly access their Oracle data using the optional Oracle Data Miner graphical user interface and explore their data to find patterns, relationships, and hidden insights. Oracle Data Mining provides a collection of in-database data mining algorithms that solve a wide range of business problems. Anyone who can access data stored in an Oracle Database can access Oracle Data Mining results-predictions, recommendations, and discoveries using SQL-based query and reporting tools including Oracle Business Intelligence EE Plus.

Demo Title
Moscone West   W-019
Oracle Data Mining
Moscone West  W-020
Industry Data Model: Retail, Communications, Healthcare

Session Date/Time

Session Title/ID



Monday, 20 September 2010

12:30 - 13:30

End-to-End Oracle Business Intelligence: From Warehouse to Advanced Analytics (S314849)

Ronen Fidel, RSA

Moscone West L3/Rm 3014

Tuesday, 21 September 2010

11:00 - 12:00

Future of Pharmacovigilance: Signal Detection via Oracle Argus Perceptive (S315397)

Vaibhav Mittal, Oracle India Private Limited

Westin Market Street Hotel, Stanford  Rm

12:30 - 13:30

Mastering Procurement Visibility with Oracle Spend Classification and Analytics (S317184)

Ashish Pathak, Oracle;
Nick Chaplin, Oracle Partner - eThree;
Thanos Bismpigiannis, Oracle

Moscone West
Room 2022

12:30 - 13:30 Oracle Database 11g for Data Warehousing (S317162) Ray Roccaforte, Oracle Moscone South/Rm 103

14:00 - 15:00

Hands On Lab: Data Mining Made Easy: New Oracle Data Miner 11g Release 2 "Workflow" GUI (S318752)

Charlie Berger, Oracle

Marriott Marquis, Salon 10 / 11

Wednesday, 22 September 2010

16:45 - 17:45

Turkcell Transforms Its Business with Oracle Data Integrator and Oracle Exadata (S317367)

Gurcan Orhan, Turkcell Teknoloji, 

Fatih Feran and Ugo Pollo, Turkcell,

Moscone West L3/Rm 3020

16:45 - 17:45

Competing on Analytics: Oracle Data Mining 11g, New GUI, Oracle Exadata, Apps (S317136)

Charlie Berger, Oracle

Moscone South/Rm 300

Thursday, 23 September 2010

12:00 - 13:00

Oracle Retail Data Model: Unlock the Value of Your Data

Mark Lawrence, Oracle

Palace Hotel/Twin Peaks North

15:00 - 16:00

Oracle Data Mining in the Amazon Cloud: Why, What, and How

Mark Hornick, Oracle

Moscone South
Room 236

Oracle OpenWorld 2010