As Published In
Oracle Magazine
March/April 2008

AT ORACLE: Interview

Managing the Product Lifecycle

By Caroline Kvitka

Oracle's Agile Product Lifecycle Management eases new product introductions.

With the recent acquisition of Agile, Hardeep Gulati, vice president of product strategy, Oracle product lifecycle management, product information management, and sales configurator, sat down with Oracle Magazine's Caroline Kvitka to talk about how Agile Product Lifecycle Management fits into Oracle's technology and applications offerings. The following is an excerpt from that interview. Download a podcast of the full interview at

Oracle Magazine: What is product lifecycle management [PLM]?

Gulati: Product lifecycle management is a set of applications that help companies innovate. PLM allows businesses to have predictable, successful new product and service introductions while managing profitability, quality, and compliance. With growing globalization and outsourcing, PLM solutions enable collaboration with the extended design and supply chains.

All product industries have a strong need for product lifecycle management solutions. Service industries are also increasingly leveraging PLM solutions to innovate and manage service portfolios.

Oracle Magazine: What value does the acquisition of Agile bring to Oracle?

Gulati: Agile is an industry leader in enterprise PLM. Most of the other vendors in this space come from the mechanical computer-aided design [MCAD] world. They really fall short on managing the broad product lifecycle processes and lack secure collaboration capabilities with the extended enterprise.

Agile Product Lifecycle Management is a comprehensive enterprise solution. It has strong capabilities, from managing complex design information and securing collaboration with the extended enterprise to managing costs, quality, and compliance throughout the lifecycle. Agile solutions are leveraged by broader product constituents, from engineering to manufacturing and marketing.

Oracle Magazine: How does Agile Product Lifecycle Management work with Oracle Database and Oracle Fusion Middleware?

Gulati: Agile applications are fully certified on Oracle Database. Agile is also fully certified on Oracle Fusion Middleware. In fact, it's the leading middleware platform for Agile customers.

Oracle Magazine: How does Agile Product Lifecycle Management fit into Oracle Application Integration Architecture?

Gulati: With enterprise PLM there are a lot of composite processes that need to integrate with the broader enterprise architecture. For example, if you want to capture and incorporate customer feedback during product introduction, you need integrations from PLM to your customer relationship management application. If you want to analyze product profitability and demand planning, you need integrations from PLM to your supply chain planning and financials applications.

Customers might have different enterprise applications from multiple vendors or even have legacy environments, and Oracle Application Integration Architecture is the right architecture to build these composite processes. Today, Oracle offers prebuilt, out-of-the-box integration from Agile to Oracle E-Business Suite, Oracle's JD Edwards applications, and SAP. Our plan is to add additional integration processes based on Oracle Application Integration Architecture for Oracle as well as SAP.

Oracle Magazine: What is the strategy for Agile solutions going forward? 

Next Steps

 LISTEN to the podcast

 LEARN more about Agile

Gulati: Agile Product Lifecycle Management is part of Oracle Applications Unlimited. Applications Unlimited includes protect, which means Oracle will offer lifetime support on Agile applications. It also includes extend, which means Oracle will continue to innovate on Agile applications. We plan to continue the current road map and make industry and customer-driven enhancements on Agile.

Finally, Applications Unlimited includes evolve , where we continue to invest in building next-generation capabilities and also leverage Oracle Fusion technologies such as service-oriented architecture and enterprise 2.0.

Oracle has the vision and capabilities to help accelerate adoption of enterprise PLM and enable predictable innovation for our customers. 

Caroline Kvitka
is Oracle Magazine's managing editor.

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