As Published In
Oracle Magazine
November/December 2008

ORACLE: OpenWorld 2008

The Oracle OpenWorld Experience

Annual conference is bigger, better, and greener than ever before.

San Francisco was the place to be from September 21-25, 2008, when more than 42,000 Oracle customers, partners, and enthusiasts converged on the city for the largest Oracle OpenWorld yet.

The annual conference focused on helping enterprises understand and harness the power of information and use Oracle software to achieve better—and greener—business results. Throughout the week, Oracle executives including CEO Larry Ellison; President Charles Phillips; Executive Vice President, Product Development, Chuck Rozwat; and Senior Vice President, Oracle Fusion Middleware, Thomas Kurian took the stage to discuss and demonstrate how organizations can take advantage of Oracle’s complete, open, and integrated technology stack to reduce complexity and increase profitability. In his keynote, Ellison introduced Oracle’s first-ever hardware product, the HP Oracle Database Machine, which he said improves data warehouse query performance by a factor of 10 or more. Other major announcements included Oracle’s support for cloud computing and the release of Oracle Beehive, a new collaboration application that gives customers a new way to communicate and work together.

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 Oracle OpenWorld 2008
Oracle OpenWorld On Demand
Oracle Mix

In addition to nearly 1,800 breakout sessions and more than 300 live demonstrations, hundreds of partners and vendors showcased products and services in the exhibition halls. Oracle Develop, a special program for developers, returned to Oracle OpenWorld this year with more days, more sessions, and more hands-on labs.

New to Oracle OpenWorld in 2008 was the Green Program, with 19 sessions devoted to sustainable business practices and products. In the Green Marketplace, attendees explored leading-edge technologies that could reduce their organization’s environmental footprint. This year’s conference was also the greenest Oracle OpenWorld yet, featuring reusable water bottles and water stations; recyclable signage; nontoxic, biodegradable giveaways; and virtual collateral racks.


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