As Published In
Oracle Magazine
January/February 2009


Serve It Up!

By David Baum

Oracle WebLogic Server delivers an open platform for integrating applications and building relationships.

Different lines of business require different applications, and the applications that define lines of business can become barriers to providing consistent service across the company. Overcoming those barriers and serving a variety of applications to both internal users and customers requires an integration strategy and a powerful application server platform.

FedEx, the global shipping and business solutions giant, was having growing pains. As the company added to its operational network, integrating everything from order processing and shipment tracking to billing and customer support became time-consuming and labor-intensive.

“We wanted a single way of doing shipping; we wanted a single customer number across application codes; and we wanted a single invoice,” says Tim Robertson, IT manager at FedEx. “FedEx felt that it was imperative from both a competitive and an operational standpoint to eliminate the lines separating each operating company wherever those lines impacted customer satisfaction or employee productivity.”

Robertson knew that aligning this project with prevailing standards, unified by an open application server platform, would make this massive development project much easier. It’s a familiar realization. According to Tony Baer, a senior analyst at Ovum, an application server creates a common middle-tier layer that makes it easier to integrate applications, services, and business processes and expose them on the Web.

“Middleware assets embodied in today’s application server platforms are critical because applications are increasingly being composed rather than developed,” Baer says. “It’s all about extending and integrating, rather than developing.”

The result was a group of applications called FedEx Unified Strategic Information Optimization Network, or FUSION. Its three entities are Shipment FUSION, Customer FUSION, and Revenue FUSION. The solution ties together the shipment systems of each business unit to provide internal and external users with a single resource for all shipment tracking and account reporting. These applications depend on Oracle WebLogic Server Enterprise Edition, a core foundational component of Oracle Fusion Middleware.

Oracle WebLogic Server helps FedEx developers by simplifying and removing some of the programming effort and lets them concentrate on solving business problems rather than managing infrastructure. It brings consistency to how developers interface their core business applications with the databases, eliminating the concern of how many connections they have to make or how they retrieve information.

“We’ve been a WebLogic shop for many years,” Robertson says. “This software gives us the performance and reliability that we need to manage millions of transactions daily. It also provides the scalability we need to grow with our business and is based on open standards to help us maintain flexibility.”

Robertson appreciates the continued relationship with Oracle. “I’m very encouraged by the technical direction that I’ve seen from Oracle,” Robertson notes. “Our companies have a history together, and we look forward to that relationship strengthening.”

Driving Better Relationships 



 Location: Pasadena, California
 Industry: E-commerce
 Employees: 230
 Oracle products: Oracle WebLogic Server, Oracle Database 10g, Oracle Real Application Clusters, Oracle Clusterware, Oracle Enterprise Manager 10g


 Location: Memphis, Tennessee
 Industry: Transportation and logistics
 Employees: 290,000
 Oracle products: Oracle WebLogic Server Enterprise Edition, Oracle JRockit

While FedEx must move packages with precision, speed, and reliability, online matchmaker eHarmony deals in a more abstract commodity: love. Based in Pasadena, California, the online company was launched in 2000 and is now the internet’s No. 1 trusted relationship services provider. Combining science and psychology, eHarmony’s patented Compatibility Matching System matches eHarmony members with similar people with whom they are likely to enjoy a long-term relationship. Every day an average of 236 U.S. couples marry as a result of being matched on eHarmony.

Enabling these couples to find each other depends on a Web site that is fast and available. “Our company is driven by technology,” says Gary Rudolph, director of engineering at eHarmony. “It’s paramount to the future of eHarmony. Everything hinges on our IT presence.”

The company’s Web traffic is very heavy, ranking in the top 1 percent of U.S. companies. The eHarmony Web site guides members through the process of finding compatible matches and building lasting relationships. The company’s custom questionnaire application collects data on members, analyzes that data, performs calculations, and applies the data to a model for compatibility. An additional service provides secure calling, so that members can go beyond online discussions and talk with other members through secure partners without giving up their privacy.

However, as the company expanded, its Web site initially failed to keep up. Exponential growth in membership and usage of the Web site over the last several years threatened to overwhelm eHarmony’s IT infrastructure.

“We had to take a close look at our existing platform and consider our long-term needs and how we were going to scale,” says Rudolph. “We needed to scale 10 times or beyond.” A rewrite of the company’s custom application a few years ago required a new application server that could support Java Message Service and Enterprise JavaBeans. The company also needed a more sophisticated infrastructure and a reliable system that could manage an escalating load with automated failover and fault tolerance. 

Next Steps

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Oracle makes this possible. The company’s custom application set is based on Oracle Database 10g with Oracle Real Application Clusters (Oracle RAC) and Oracle WebLogic Server.

According to Rudolph, eHarmony had compelling reasons for selecting Oracle. Oracle RAC supports eHarmony’s 64-CPU database cluster, giving the company plenty of room to support its rapid growth. In conjunction with this database cluster, Oracle WebLogic Server provides automatic failover. If one server fails, another can pick up the processing load with complete consistency of session states—so a customer won’t get cut off just before finding the match of his or her dreams.

“Installed on 120 servers, [Oracle] WebLogic Server has become the fundamental building block of our business,” says Rudolph. “This Oracle software connects our customers with each other and with the historic thread of their interactions.”

eHarmony saw an instant 20 percent performance boost after implementing Oracle WebLogic Server. This helped postpone a planned hardware build-out for six to nine months, providing more working capital for other IT projects. Today, with Oracle WebLogic Server firmly in place, eHarmony is experiencing superior uptime for its relationship services.

“What really distinguished Oracle WebLogic Server for us was its reliability, fault tolerance, and failover support,” says Rudolph. “Every minute of downtime represents a monetary value, so that’s extraordinarily important to us. Thanks to the hot-swap capabilities of this application server software, we can bring up new releases of our software about 10 times faster.”

Rudolph foresees even greater synergy between Oracle WebLogic Server and Oracle Database 10g. “We can handle failovers more effectively and interact with the database more efficiently,” he says. “We see a huge benefit to the tight integration that you get when two essential products are under the same corporate umbrella and developed by a single vendor.”


The Application Grid

Grid computing is the pooling and sharing of computing resources so that they can be more effectively allocated and adjusted across a set of needs. The application grid applies grid computing at the level of middleware—the infrastructure on which applications run. An application grid architecture provides applications with the resources they need—CPU cycles, memory, disc space—in a way that makes efficient use of the resources while maximizing application performance and reliability.

The application grid approach is well suited for applications that are data-intensive or that keep large amounts of data in memory. It provides a flexible foundation for applications that require fast response or low latency and demand predictable behavior.

Key products form the foundation of an application grid architecture, and their usage enables application grid operation. The following Oracle Fusion Middleware technologies can accelerate the development of an application grid approach:

Oracle WebLogic Server is a powerful and scalable Java Platform, Enterprise Edition, application server that offers the clustering features required for an application grid. In addition, sophisticated diagnostics and memory-leak detection can help prevent application disruption by getting to the root cause of performance bottlenecks, poor memory use, and other configuration anomalies. As the core of the Oracle WebLogic Suite, it provides a comprehensive platform for developing and deploying integrated enterprise applications.

Oracle Coherence provides a distributed cache, or in-memory data grid, for Java, .NET, and C++ applications. The in-memory data grid automatically and dynamically partitions data across multiple servers for much greater performance, reliability, and scale in an application’s working memory.

Oracle Tuxedo provides mainframe-class scale and performance on open, distributed systems for software written in C, C++, and COBOL. Oracle Tuxedo provides an excellent platform for “rehosting” mainframe applications on mainstream hardware. Oracle Tuxedo extends the life of existing IT assets by allowing them to work as part of a modern architecture, such as service-oriented architecture (SOA).

Oracle JRockit , a family of Java runtime technologies, includes Oracle JRockit Real Time, a foundation for predictable, low-latency, event-driven SOAs that have extreme transaction processing needs, and Oracle JRockit Mission Control, a set of tools for monitoring, managing, profiling, and eliminating memory leaks in Java applications.

Oracle Enterprise Manager provides real-time visibility and monitoring into application infrastructure in the data center. It provides predictive alerts, details, real-time root-cause analysis, and the ability to analyze historical data for component usage and load performance.

Oracle WebLogic Operations Control is a module for Oracle Enterprise Manager that automates the adaptive management of applications with a controller that dynamically allocates and de-allocates resources to applications or services by invoking the deployment capabilities of the underlying infrastructure.

“[Oracle is committed] to delivering the industry’s most comprehensive foundation for developing, deploying, and integrating enterprise applications,” says Thomas Kurian, senior vice president, Oracle Fusion Middleware. “Oracle is driving its application grid strategy forward and delivering immediate benefits to customers, partners, and developers.”


David Baum ( is a freelance business writer based in Santa Barbara, California.

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