As Published In
Oracle Magazine
March/April 2009

COMMENT: In The Field

Taming the Data Explosion

By Ian Abramson

The HP Oracle Database Machine offers high performance for high data volume.

Consider databases from the angle of what is known about you. Companies have records of all your phone calls, financial transactions, e-mails, Facebook postings, LinkedIn contacts, every Web page viewed, and—unless you do all of your shopping at the corner store—many of your purchases. That’s a lot of information out there about you—information that can be used by many for various purposes. Even though the storage of all this information raises privacy concerns, the data itself is a valuable resource that businesses can mine to run more efficiently and effectively.

The explosive growth of data that companies want to—and must—store, and how to use that data effectively, have created a major problem in terms of database storage and retrieval. As reported in TechNewsWorld , a 2007 study from EMC and IDC concluded that storage needs for all forms of data—from databases to digital cameras—will occupy close to 1,000 exabytes, or 1,000 billion GB, by 2010. That is a staggering amount of information. How can we ever store and retrieve all that data quickly and efficiently?

Database appliances for data warehousing are the most recent technology to address the concerns about database size and performance. The newly released HP Oracle Database Machine provides leaps in performance for the Oracle database. 

Next Steps

READ more about
the HP Oracle Exadata Storage Server
the HP Oracle Database Machine

 READ the TechNewsWorld article on data storage

the IOUG
the BIWA Special Interest Group

This exciting technology was featured at the recent Oracle Business Intelligence, Warehousing, and Analytics (BIWA) Summit (see “Expanding Intelligence”) held by the Independent Oracle Users Group (IOUG). Juan Loaiza, senior vice president, systems technology, Oracle, discussed the benefits that the new HP Oracle Exadata Storage Server provides. The technicians in the audience appreciated a deeper understanding of how its high speed is achieved and how the server might help their organizations.

Keynote speaker Jeanne Harris, director of research at the Accenture Institute for High Performance Business, discussed how companies today need data to compete. She described Harrah’s use of predictive analytics and fact-based decision-making to run its gaming and hotel businesses. A simple change to the company’s slot machine payouts, which wasn’t noticeable to its customers, turned into a multi-million-dollar profit. In addition, she discussed how Netflix uses analytics to make recommendations to its customers. Such creative uses of data are limitless, but they depend on high-performance technology to deliver results.

Go to COLLABORATE 09 for More

Database size, database performance, and driving technology to make your business more competitive will be topics at the upcoming COLLABORATE 09 conference in Orlando, Florida, May 3 through May 7, where the IOUG, Oracle Applications Users Group, Quest International Users Group, and more than 7,500 attendees will converge for a true user-driven educational and networking event. Conferencegoers will be able to see the HP Oracle Database Machine in action and share experiences on how technology can help manage data in their organizations. COLLABORATE 09 will give attendees real solutions to business issues that can save their companies real dollars. To learn more about partitioning; online analytical processing; data warehousing; Oracle Business Intelligence Suite, Enterprise Edition Plus; performance tuning; and other related topics, check out COLLABORATE 09.

COLLABORATE 09 and the BIWA Summit are excellent sources of information for IT professionals who want to learn more about the demands of their industries and the technologies and tools that will help them solve important business problems. As data continues to explode, the need to store and retrieve it becomes increasingly important. The technology that exists today can go a long way toward helping us use our data effectively to gain the competitive edge in this dynamic economic climate.


Ian Abramson
( ) is the president of the IOUG. Based in Toronto, Canada, he is an industry and technical consultant providing expert guidance in implementing solutions for clients in the telecommunications, customer relationship management, and utilities industries. He is coauthor of Oracle Database 11g Beginner’s Guide (McGraw-Hill Osborne Media, 2008).

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