Oracle Magazine Cover Image, Jan/Feb 2010

Oracle Magazine

January - February 2010


Features
Departments
Technology, Developer & Comment Sections—
   Articles and Columns


FEATURES


Getting to Modern

By David Baum
From automating manual processes to enabling new enterprise processes, technology has certainly changed business operations. But a new approach for managing technical resources—enterprise architecture—goes beyond changing individual operations and instead aligns all of IT more closely to business strategy. Read how Oracle has helped customers create and evolve their own enterprise architectures.

Know Who. Know How.

By Marta Bright
Customer acquisition and retention are critical for any business. To understand their customers, companies turn to customer relationship management (CRM) software. Learn how Oracle CRM On Demand can help organizations find out more about their customers.

Honoring Excellence

There's no shortage of challenges for companies today, from finding new ways to meet customer demands to developing green business practices. In 2009, Oracle recognized customers and partners that are meeting these challenges through innovation in technology, applications, and sustainability. Learn about the awards and meet the winners. 


DEPARTMENTS


From the Editor

By Tom Haunert
Packs, the Past, and the Future

Oracle OpenWorld 2009
Highlights from the conference.

AT ORACLE

Events
Find out about upcoming technology and industry events.

Oracle Resources
Your guide to Oracle Webcasts, podcasts, blogs, education offerings, and more

Oracle News Briefs

Interview
Juan Loaiza, senior vice president of systems technology at Oracle, talks about Oracle Exadata V2 and the Sun Oracle Database Machine.

COMMUNITY

Partner News
InQuira, Arrow Enterprise Computing Solutions, Attunity, NetSuite, Zeus Technology, Altova, Infogain, Wipro Technologies, JGI, Excel4apps, Novosoft plus Book Beat.

OTN Bulletin
Learn what's happening with Oracle's most dynamic online community.

Architect
Oracle enterprise architecture framework builds momentum and value.

Up Close
Ray Payne, OAUG president, talks about embracing changes in technology.

Peer-to-Peer
Tanel Poder, Chen Shapira, Piet de Visser
 

TECHNOLOGY AND DEVELOPER SECTION—ARTICLES & COLUMNS


TECHNOLOGY

COMPRESSION
Compressing Columns
By Arup Nanda Oracle ACE Director
Compress more with Oracle Exadata Hybrid Columnar Compression.

ASK TOM
A Closer Look at the New Edition
By Tom Kyte Oracle Employee ACE
Our technologist redefines and defers with Oracle Database 11g Release 2.

ORACLE DEVELOPER

FRAMEWORKS
The Route to Success
By Steve Muench Oracle Employee ACE
Use task flow routers for conditional navigation.

PL/SQL PRACTICES
On Privacy and Function
By Steven Feuerstein Oracle ACE Director
Use Oracle Virtual Private Database and Function Result Cache—securely.

BUSINESS INTELLIGENCE
Building a Cube
By Tracy McMullen and Edward Roske
Learn the basics of building an Oracle Essbase aggregate storage database.


COMMENT

IN THE FIELD
The Importance of Patches
By Ian Abramson
Too many companies leave their databases insufficiently protected.

ANALYST'S CORNER
Driving Database Innovation
By David Baum
Clustering, lower cost, and better performance are key database benefits.

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