As Published In
Oracle Magazine
January/February 2010


Oracle OpenWorld Celebrates Innovation

Conference attendees came with questions, left with answers.

San Francisco opened its arms and streets once again to thousands of Oracle OpenWorld attendees from October 11 through 15, 2009. The world’s largest gathering of Oracle customers, partners, developers, and technology enthusiasts showcased the newest and most-innovative Oracle products and services. Conference attendees were offered more than 1,900 sessions and more than 600 live demonstrations covering the full breadth of Oracle products and services, including new and upcoming releases. They also kept busy in two exhibition halls, which featured hundreds of partner and customer exhibits, special themed pavilions and theaters, the Callaway Golf Experience, and the Motorola Enterprise Mobility Lounge. Here is a look at some of the highlights of the week.

Oracle Develop. The premier program for Oracle’s developer community, Oracle Develop featured renowned experts leading sessions about the latest development trends and technologies for SOA, extreme transaction processing, virtualization, Web 2.0, and more. Keynote speakers included Ask Tom’s Tom Kyte on Oracle Database, Oracle Tools and Middleware Chief Architect and Senior Vice President Ted Farrell on rich enterprise applications, and Sun Microsystems’ James Gosling on software at Sun. 

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 Oracle OpenWorld

Oracle OpenWorld Live

Oracle OpenWorld On Demand


Keynotes. This year’s keynote speakers included some of the biggest names in technology: Oracle Presidents Charles Phillips and Safra Catz; HP Executive Vice President, Technology Solutions Group, Ann Livermore; Oracle Executive Vice President, Product Development, Thomas Kurian; Sun Microsystems Chairman of the Board and Cofounder Scott McNealy; Dell Inc. Chairman of the Board and CEO Michael Dell; Infosys Technologies CEO and Managing Director S. Gopalakrishnan; and, of course, Oracle CEO Larry Ellison.

Oracle and Sun. Sun Microsystems’ Scott McNealy kicked off Oracle OpenWorld 2009 with a keynote presentation focused on Sun’s technology innovation. “Innovation is at the core of Sun,” he said, touting a variety of Sun technologies including Solaris, Sun Ray thin client, and chip multithreading. Oracle’s Larry Ellison joined McNealy onstage, noting, “It’s dazzling thinking of all the innovations that have come from Sun.” Ellison also discussed a new record-breaking benchmark with Oracle Database 11g running on Sun SPARC servers (see Briefs, for details.)

Networking. Oracle OpenWorld 2009 offered numerous opportunities for attendees to network with their peers—including the Welcome Reception, Oracle Technology Network’s OTN Night, and the Oracle OpenWorld Appreciation Event, where legendary rockers Roger Daltrey and Aerosmith got the crowd moving. Social networking was bigger than ever this year, thanks in part to Oracle OpenWorld Live, which provided a live Web feed from the OTN Lounge. This live programming included an audience Q&A with Oracle Vice President of Product Strategy Ken Jacobs, OTN TechCast Live sessions featuring OTN Editor in Chief Justin Kestelyn in conversation with numerous technology experts, and a daily buzz roundup. In-person and virtual attendees provided a stream of content and commentary through Oracle OpenWorld’s Facebook page, Twitter feed, Oracle Mix page, blog, and the Oracle Unconference. Finally, after a week of keynotes, sessions, and exhibits, Oracle OpenWorld attendees closed out the week in style at the last official conference event, “It’s a Wrap!”


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