As Published In
Oracle Magazine
November/December 2010


The Spirit of Innovation


Oracle OpenWorld, JavaOne, and Oracle Develop showcase new products and new ideas from Oracle, its partners and customers, and technology enthusiasts.

When 41,000 people from 116 countries converge on San Francisco, California, for three conferences in one, it’s clear that the spirit of innovation in technology is alive and well. From September 19 through 23, 2010, Oracle OpenWorld, JavaOne, and Oracle Develop ran concurrently and offered attendees a look at the latest products and services from Oracle, its partners, and the technology community in general. Attendees chose from more than 1,800 sessions, 400 partner exhibits, and hundreds of live demos, plus keynotes from industry luminaries.

Oracle executives showcased a range of hardware and software products engineered to work together. Notable product releases included Oracle Exalogic Elastic Cloud, Oracle’s Unbreakable Enterprise Kernel, Oracle Fusion Applications, Oracle’s Exadata Database Machine X2-8, SPARC T3 processor and SPARC T3 systems, and Oracle Solaris Express 11. Oracle also laid out a roadmap for Java in the enterprise, on desktops, in mobile technologies, and in Web browsers.

Between keynotes, sessions, and exhibits, attendees took advantage of numerous opportunities to network and unwind. The Welcome Reception and OTN Night got the week off to a great start, and at the attendee-favorite Appreciation Event, Grammy Award winners The Black Eyed Peas and Don Henley kept the party going. Finally, the It’s a Wrap! party gave attendees one last chance to celebrate. Throughout the week, the Mason Street Tent provided a gathering place in the center of the JavaOne and Develop action, where attendees could build LEGO creations, drink a micro brew, and watch live Oracle Technology Network shows.



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