As Published In
Oracle Magazine
September/October 2010


News • Views • Trends • Tools


Handy Recorder

Whether you need to record voice memos or conference sessions or conduct an interview, the Zoom H1 takes portable recording to a whole new level of easy. The handheld recorder—about the size of a computer mouse—has an easy-to-read backlit LCD screen and a large record button. The Zoom H1 records studio-quality audio at up to 24-bit/96 kHz. US$99.


“It’s logical — if not enlightened — to think that lowering prices will improve one’s customer base. Of course customers like lower prices but they prefer competitive prices from a company that delivers great value.”

—Lior Arussy, author of Customer Experience Strategy: The Complete Guide from Innovation to Execution (Strativity Group, 2010)

HardWorking Apps Pay The Bills

While news and entertainment smartphone apps are downloaded most often, 59 percent of apps revenue comes from productivity tools. Source: In-Stat, instat.com



What Did You Say?

In our May/June issue, we asked if your company planned to upgrade to Oracle Database 11g Release 2 in the next six months.


The results:
47% YES
30% NO


Back To School

Fall is the time to renew your commitment to learning, whether in a classroom or on the go. These apps will teach you a lesson.


Graphing Calculator
Toss that brick you carried in college. This high-resolution function plotter and scientific calculator supports more than 30 functions, with more to come. US$1.99 (iPhone).

A browsable, searchable reference containing almost all initiation parameters for Oracle Database (Releases 7 to 11g). Neither 3G nor WiFi is required. Free (iPhone).

Open Culture
Access free educational media, including audio books, university courses, podcasts, videos, and language lessons. Downloads require WiFi. Free (iPhone).

Watch informative talks from the annual TED (technology, entertainment, design) conference. Free (Android, iPhone, and Windows Mobile).


Ferrari Smartphone

If you’ve always wanted to own a Ferrari, now you can. But you’ll be driving this one with your thumbs. The glossy red Acer Liquid E Ferrari special edition smartphone runs on the Android 2.1 operating system. It boasts chrome trim, a 3.5-inch high-resolution capacitive touchscreen, Ferrari wallpaper, and a set of Ferrari engine ringtones. The back of the phone sports the legendary "Scuderia Ferrari" shield with carbon fibre details, as well as a 5 megapixel camera with autofocus and geotagging. Matching glossy red Ferrari accessories are also available. Contact Acer for pricing.


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