As Published In

Oracle Magazine
July/August 2010


One City, One Week, Three Conferences

By Caroline Kvitka

Oracle OpenWorld, JavaOne, and Oracle Develop converge on San Francisco September 19-23.

This September, San Francisco, California, plays host to three conferences simultaneously—Oracle OpenWorld, JavaOne, and Oracle Develop. With a complete technology stack from applications to disk, Oracle has something to offer everyone in the technology chain, and the simultaneous events provide a comprehensive selection of educational and networking opportunities for every role in the enterprise. For the first time, attendees can create a custom-fit conference experience that spans Oracle hardware and software sessions, Java technologies, developer-specific hands-on labs, and everything in between—including partner exhibits and community celebrations.

Oracle OpenWorld

Oracle OpenWorld is the world’s largest and most important conference for Oracle technologists, business users, and partners. It is your opportunity to meet live with experts, enthusiasts, business leaders, and innovators from every industry around the world. It is also your chance to meet with product and technology experts from every layer of Oracle’s complete technology stack. You’ll hear from Oracle executives about Oracle’s strategy and roadmap, as well as from the experts who are engineering Oracle’s products. You’ll get hands-on experience with hardware and software that is engineered to work together and built to optimize your business from end to end.

Oracle’s recent acquisition of Sun brings a new dimension to Oracle OpenWorld, and new opportunities for Oracle and Sun customers alike.

“Oracle OpenWorld has become the IT industry conference. The addition of Sun products and technologies to Oracle’s vast range of innovative offerings ensures that Oracle OpenWorld 2010 will be more comprehensive and more exciting for our customers than ever,” says Oracle President Charles Phillips. “From Oracle Application Integration Architecture to Oracle Solaris ZFS, attendees will have the opportunity to hear from industry luminaries and subject-matter experts, test-drive hardware and software in hands-on labs, and exchange ideas with a wide variety of their peers from both technical and business communities.”

Oracle OpenWorld offers 1,800 sessions, 420 partner exhibits, almost 400 Oracle demos, hands-on labs, and several networking events. Always a conference highlight, keynotes from industry luminaries including Dell Inc. CEO Michael Dell and Oracle CEO Larry Ellison will provide insight into how to drive your business forward today and into the future. Whether you’re a seasoned developer or DBA, a novice technologist, or a line-of-business manager or executive, you’ll find how-tos, best-practice sessions, overviews, and customer roundtables targeted to your job role and level of expertise.

Sessions. Oracle OpenWorld’s 1,800 sessions are broken into five streams that cover the full breadth of Oracle’s products and services. These streams, each with in-depth sessions led by Oracle experts, customers, and partners, are Applications, Database, Industries, Middleware, and Server and Storage Systems.

Exhibition Halls. Head to one of the three themed exhibition halls for exhibitor booths, theaters, product demos, and games. The Moscone South Exhibition Hall will focus on Oracle Applications, Oracle Enterprise Manager for applications, and solutions for industries, while the Moscone West Exhibition Hall will cover Oracle Database, Oracle Fusion Middleware, and server and storage systems. In these halls, you’ll have the opportunity to talk with experts about your business challenges, see new products in action, and learn how to solve problems with Oracle technology and Oracle partner and customer solutions. Looking to dive deep into Java technology? Head to the Java Exhibition Hall, which will be located at the Hilton San Francisco Union Square. All three halls will house the Oracle DEMOgrounds, each with demo stations staffed by Oracle experts ready to lead you through interactive product demos. Get practical, one-on-one experience with the latest Oracle technology and learn how to implement, manage, and innovate with Oracle products from the people who develop them.

Take a break between sessions at the Callaway Experience booth sponsored by Tata Consultancy Services, where you can play the Par 3 Challenge golf simulation game, participate in a putting challenge, and compete in a chipping contest using Callaway foam practice balls. And don’t miss the Digital Playground, where you can enter a time machine that takes you back to the days of Ms. Pac-Man and lets you experience the latest in interactive multimedia. While honing your gaming skills, don’t forget to power up your phone at one of the nearby charging stations.

Pavilions. Oracle OpenWorld pavilions bring together Oracle’s partner and customer experts in one specific business focus area to showcase best-in-class solutions and services, cutting-edge technology, and product demos. Pavilions include Cloud Computing, CRM On Demand Inner Circle, Hyperion, JD Edwards, and Project Portfolio Management.

Don’t miss the America’s Cup Pavilion, where you can watch behind-the-scenes video on the making of BMW ORACLE Racing’s trimaran, USA , and see how Oracle Data Mining gave the crew a technological advantage to win back the oldest trophy in international sports.

Networking events. It wouldn’t be Oracle OpenWorld without the nightlife. With the Welcome Reception, the attendee-favorite Appreciation Event, and It’s a Wrap!, Oracle OpenWorld offers plenty of opportunities for relaxation, networking, and music. As always, the Appreciation Event features big names from pop and classic rock, performing on Treasure Island during the traditional Wednesday night celebration. 

JavaOne and Oracle Develop: Highlights

JavaOne and Oracle Develop attendees have access to all Oracle OpenWorld keynotes, exhibition halls, and networking and nightlife events. Show highlights focused on the developer community include the Mason Street Tent, the Unconference, and OTN Night.

Exhibition Halls. Visit the Moscone South or Moscone West Exhibition Hall (see main story for details), or head to the Java Exhibition Hall at the Hilton San Francisco Union Square for hands-on demos, discussions of the latest Java technologies, and all things Java—from developer tools, frameworks, and management utilities to applications and services developed with and for Java.

The Mason Street Tent. Don’t miss the hub of the Zone—the Mason Street Tent—where attendees can meet up and exchange ideas with their peers in a variety of developer communities.

Unconference. Just say no to PowerPoint at the Unconference, where Oracle OpenWorld, JavaOne, and Develop attendees sign up to lead their own technical sessions. Now in its third year, the Unconference is a place for open, free-form discussion—and very few rules.

OTN Night. Join hundreds of your peers for a free attitude adjustment at Oracle Technology Network’s notoriously raucous annual Monday night community blowout. Start the week off right as you see old friends and make new ones.

JavaOne and Develop

Whether you’re an Oracle diehard or a Java developer who has never used an Oracle product, JavaOne and Develop are the must-attend developer conferences of the year. Head to the Zone—San Francisco’s Hotel Nikko, Hilton San Francisco Union Square, and Parc 55 hotels, plus a tent the length of a city block—for education, practical hands-on sessions, Birds of a Feather (BOF) sessions, and plenty of entertainment, geared exclusively toward the developer community. From Java and PL/SQL developers to creators of rich internet applications and SOA architects, JavaOne and Develop have something for everyone.

“For the first time ever, the world’s two premier developer conferences—JavaOne and Develop—will take place at the same time in the same city,” says Thomas Kurian, executive vice president of product development at Oracle. “This is an opportunity for Java and open source developers and those using Oracle technology to experience unrivaled learning from expert-led sessions, hands-on labs, and networking with peers—as well as take a glimpse into the future of Java, open source technologies, and Oracle software and hardware. These are exciting times, and we look forward to sharing all of this with customers and partners, old and new, this September in San Francisco.”

As separate, colocated conferences, JavaOne and Develop each have their own educational tracks but also offer opportunities for joint learning and networking. Attend only JavaOne sessions, or widen your scope with Develop content. One registration gets you into both conferences, so you can pick and choose the sessions that are right for you.


Get ready to submerge yourself in Java as JavaOne goes back to its roots, with a laser-like focus on Java technology and its related ecosystems. The global Java developer community will convene for a week of education, debate, and networking. With eight in-depth Java tracks and dedicated Java keynotes, JavaOne is the place to explore the latest in Java technologies.

“Oracle is focused on the future of Java technology and driving the evolution of the Java platform to support the world’s most-demanding enterprise environments—800 million desktop computers and 7 billion mobile and internet-connected devices,” says Cameron Purdy, vice president of development at Oracle.

“The 2010 JavaOne conference offers attendees a unique opportunity to hear from industry leaders and Java technology experts, from both inside and outside of Oracle, on topics ranging from the core Java platform to mobile, JavaFX, and the Java frontier. We are thrilled to be able to host JavaOne concurrent with Oracle OpenWorld and Develop, providing the global developer community with a full week of unparalleled education and top-notch networking opportunities.”

Tracks. Dive deep into Java technology with more than 350 sessions across eight tracks, including Core Java Platform; Desktop Java; Java EE Web Profile and Platform Technologies; Enterprise Service Architectures and the Cloud; JavaFX and Rich User Experience; Java ME and Mobile; Java for Devices, Card, and TV; and the Java Frontier. Join expert tutorials on JavaFX, profiles, OSGi, and more, and get practical insight and best practices from user case studies. 

Next Steps

Learn more and register for
 Oracle OpenWorld
 Oracle Develop


Join the world’s top development experts to learn about and discuss next-generation development trends and technologies. Develop is bigger and better in 2010, with the inclusion of Oracle Solaris and Linux development tracks, and the opportunity for attendees to dive into Java content at the colocated JavaOne.

“Develop attendees have an exciting conference to look forward to,” says Ted Farrell, chief architect and senior vice president at Oracle. “Among the highlights are the Zone, specifically created to engage and entertain developers while they network with other members of the community. Also, for the first time, Develop attendees will have full access to the JavaOne conference, which has a wealth of Java content to complement the enterprise-focused sessions and labs at Develop. And to appeal to more developers, Develop has expanded its scope to include Oracle Solaris and Linux development tracks, in addition to the wealth of information around technologies such as Oracle Database, .NET, Oracle Fusion Middleware, rich enterprise applications, and service-oriented architecture.”

Tracks. Choose from more than 100 expert-led, in-depth technical sessions and advanced how-tos in seven tracks, including Database Development, .NET, Application Grid and Oracle WebLogic, Oracle Fusion Development, Rich Enterprise Applications, SOA, and Oracle Solaris and Linux Development.


Caroline Kvitka is senior managing editor of Oracle Magazine.

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