UP FRONT: From the Editor
Get to the Right PeopleBy Tom Haunert
Oracle WebCenter Suite helps connect people to job roles, projects, and each other.
A recent cover story in TIME Magazine—“Your Data for Sale” (March 21, 2011)—discussed, among other things, how personal information is being captured and sold.
The article made several good points about personal information data mining, privacy, public records, internet security, personal freedom, and more. Looking specifically at TIME’s discussion of the value of information and actions taken based on that information, however, I took away a few key points:
The advertising and offers based on inaccurate data mining don’t always go to the right people. Or, to look at it another way, sometimes the people targeted aren’t who the data miners and advertisers thought they were.
Get Personal and Accurate
Of course personal information gathered from miscellaneous public records and Web browsers and sold for profit is very different from corporate information. An organization’s corporate information is not for sale on an open market, and the information about the people in the organization—and the information for which those people are responsible—must be current and accurate.
With a focus on the power of connecting people—socially—to business processes, the “Social By Design” feature discusses enterprise social computing built on Oracle WebCenter Suite. One particular component of Oracle WebCenter Suite, the Oracle WebCenter Spaces feature, makes connecting experts to experts particularly easy. Oracle WebCenter Spaces includes
Group Spaces puts and keeps the right people on a project in the same virtual meeting room. And unlike personal information data mining and its generated advertising, with Oracle WebCenter Spaces, the right information consistently gets to the right people and projects.
Tom Haunert, Editor in Chief
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