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AT ORACLE: Oracle OpenWorld Wrap-Up
Engineered for Innovation
Oracle OpenWorld 2011 showcased the latest products and technologies from Oracle, its partners and customers, and technology enthusiasts.
With more than 45,000 attendees from 117 countries, Oracle OpenWorld 2011 was the biggest event of its kind, delivering new product announcements while showcasing innovative technology from Oracle, its partners and customers, and technology enthusiasts. From October 2 through 6, Oracle literally painted the town red, in the process helping to generate an estimated US$100 million–plus for the San Francisco Bay Area economy.
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During the conference, attendees chose from more than 2,000 sessions, 475 partner exhibits, and nearly 400 Oracle product demonstrations, plus keynotes from Oracle executives and partners. And for the first time, more than 600,000 viewers worldwide watched live streaming video from Oracle OpenWorld on YouTube. “Oracle OpenWorld 2011 offered five days of wall-to-wall sessions and demos geared toward helping companies maximize their current Oracle investment and stay ahead of the competition,” says Tania Weidick, vice president of marketing at Oracle.
Oracle executives showcased a range of hardware and software products engineered for innovation. Notable product announcements included Oracle Public Cloud, Oracle Social Network, Oracle Exalytics In-Memory Machine, Oracle Big Data Appliance, Oracle Enterprise Manager 12c, and general availability of Oracle Fusion Applications. Oracle also highlighted cloud computing with Oracle Powers the Cloud Day, an all-day special event with a keynote and cloud sessions and demos.
Between keynote presentations, educational sessions, and exhibits, attendees enjoyed numerous opportunities to network, relax, and be entertained. At the ORACLE Racing and America’s Cup Extreme Experience, attendees got to meet the team; check out a 45-foot, 2,910-pound AC45 racing catamaran; see the America’s Cup trophy (won by ORACLE Racing in 2010); and play a racing simulation game for prizes. The Welcome Reception got the week off to a great start, and despite having to move inside due to rain, OTN Night was a festive event that got attendees fired up for the rest of the week. The much-anticipated Appreciation Event—with Sting, Tom Petty and the Heartbreakers, and Dave Wakeling and the English Beat—once again rocked Treasure Island. Finally, the It’s a Wrap! event gave attendees one last chance to celebrate.
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