As Published In
Oracle Magazine
November/December 2012

FEATURE


Engineering to Educate, Explore, Engage

By Karen Shamban

 

2012’s Oracle OpenWorld and JavaOne conferences brought technologists to San Francisco for a week of learning, networking, and looking forward.

From September 29 through October 5, 2012, Oracle’s week of conferences in San Francisco, California, brought together a wide range of attendees interested and invested in Oracle technologies, announcements, and expertise. In addition to the long-standing flagship conferences Oracle OpenWorld and JavaOne, new this year were conferences focused on customer experience (Oracle Customer Experience Summit @ OpenWorld), partners (Oracle PartnerNetwork Exchange @ OpenWorld), MySQL (MySQL Connect), C-level and line-of-business executives (the Executive Edge @ OpenWorld), and Java embedded technology (Java Embedded @ JavaOne).

Oracle OpenWorld 2012

 

Oracle OpenWorld 2012

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With this diverse content offering, the numbers were impressive. More than 50,000 people from 144 countries attended. More than 3,500 speakers conducted presentations and workshops over seven days. More than 700 exhibits and demos from Oracle and its partners filled four exhibition halls. Of course, not everyone could attend in person, but between live-streaming and on-demand video, there were more than 1 million views on oracle.com and YouTube (youtube.com/oracle), virtually increasing attendance by 20 times.

Press and customers—including attendees from 100 percent of the Fortune 500—were eager to hear the latest announcements from Oracle, and Oracle did not disappoint. Significant technology announcements included Oracle Exadata X3, a lightning-fast database in-memory machine; Oracle Solaris 11.1, which is optimized for cloud computing deployments; Oracle’s social relationship management solutions, designed to take advantage of big data to help create improved experiences for customers; and expanded Oracle Cloud services.

Oracle conferences are known for creating unique opportunities for networking and community building, and this year was no exception. Not only did more than 25,000 people attend the renowned Oracle Appreciation Event on Treasure Island featuring Pearl Jam and Kings of Leon, but the Oracle OpenWorld Musical Festival—new this year—brought 30 performers (including Grammy winners Joss Stone and Macy Gray) to multiple venues for five nights of rock, blues, ska, and alt-country. Other notable happenings included a conversation with Moneyball author Michael Lewis—and the conferences captured national attention at very close range when the set of CNBC’s Closing Bell moved to Moscone Center for two days, where host Maria Bartiromo conducted live interviews with Oracle CEO Larry Ellison and Oracle President Mark Hurd. From the opening keynote and Welcome Reception to the final It’s a Wrap! celebration, there was much to see, do, and learn at Oracle’s week of conferences. Mark your calendar: next year’s events run September 22 through 26.


Karen Shamban is a senior director of communications and editorial at Oracle and has run dozens of events during her corporate career.

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