As Published In
Oracle Magazine
September/October 2012





Oracle Platinum Services Redefine IT Support

Available now for Oracle Exadata, Oracle Exalogic, Oracle SPARC SuperCluster, and Oracle Cloud, Oracle Platinum Services bridge the gap between traditional IT support and fully managed services by offering new services, including 5-minute issue response, 15-minute restoration or escalation to development, 30-minute joint debugging, 24/7 remote fault monitoring, and quarterly patching and system updates. Oracle Platinum Services are available at no additional cost to qualifying Oracle customers as part of their standard Oracle Premier Support contract.

“Oracle Platinum Services are a new paradigm in IT support that further reinforces the value proposition of systems engineered to work together,” says Larry Abramson, senior vice president and general manager, Oracle Advanced Customer Support Services. “These platinum configurations are engineered together, tested together, and supported together. Oracle develops, engineers, and supports every component in the solution, and every component is best in class. Every platinum configuration is fault-tolerant.”

Oracle VM Server for x86 Release 3.1 Now Available

Oracle has introduced Oracle VM Server for x86 Release 3.1, a server virtualization solution that enhances ease of use and reduces deployment times. Oracle VM Server for x86 Release 3.1 features an intuitive user interface designed to simplify data center management from applications to disk and accelerate virtualization deployments. Three new prebuilt, preconfigured Oracle VM Templates for Oracle E-Business Suite 12.1.3, Oracle’s PeopleSoft Financials and Release 9.1 of PeopleSoft supply chain management solutions, and Oracle Enterprise Manager 12c add to the more than 100 available templates that enable faster application deployment.

“Making it easier to deploy and manage enterprise applications in the data center and cloud is the driver behind Oracle’s application-driven approach to virtualization,” says Wim Coekaerts, senior vice president of Linux and virtualization engineering at Oracle. “Oracle VM 3.1 introduces a number of user interface enhancements designed to improve ease of use for administrators, and storage-related features that can increase flexibility when migrating virtual machine storage repositories. With this new release, customers should find it significantly easier to manage their applications and virtual environments.”

Oracle Introduces Oracle Retail Customer Analytics

Oracle has unveiled Oracle Retail Customer Analytics, a business intelligence solution that helps retailers better understand their customers and what drives their buying decisions. Oracle Retail Customer Analytics takes advantage of existing data to deliver rapid time to value and enables retailers to adapt to customer preferences and market opportunities on the fly. Oracle Retail Customer Analytics is the latest solution in the Oracle Retail analytics family of applications, which provides visibility into item and store performance, inventory turn, and more.

“Oracle Retail Customer Analytics takes the custom-build programming off the retailer’s plate and gives merchants, category managers, and pricing analysts the tools to analyze who’s buying what and when,” says Mike Webster, senior vice president and general manager, Oracle Retail. “This product demonstrates the advantages of leveraging Oracle’s best-in-class business intelligence tools with retail-specific expertise.”

Three Companies Win Oracle Communications Innovation Award

Hughes Telematics, Mobily, and Two Degrees Mobile Limited have received the 2012 Oracle Communications Innovation Award for leadership and innovation in machine-to-machine applications, social network–enabled customer experience, and real-time charging, respectively. This new awards program recognizes organizations that use Oracle Communications products and solutions to address industry and business challenges.

“Our award winners have demonstrated extraordinary innovations and leadership in using Oracle Communications’ solutions to develop integrated, flexible architectures to meet their customer needs and expand into new markets,” says Bhaskar Gorti, senior vice president and general manager, Oracle Communications.

SAP Applications Certified for Oracle SPARC SuperCluster

SAP applications are now certified for use with Oracle’s SPARC SuperCluster T4-4, which enables organizations to consolidate on a single system, speed deployments, and improve performance. SAP infrastructure and applications based on the SAP NetWeaver technology platform 6.4 and above and certified with Oracle Database 11g Release 2, including SAP enterprise resource planning applications and SAP NetWeaver Business Warehouse, can now be deployed on SPARC SuperCluster T4-4.

“Oracle SPARC SuperCluster is an ideal platform for consolidating SAP applications and infrastructure,” says Ganesh Ramamurthy, vice president of engineering at Oracle. “Because Oracle SPARC SuperCluster is a preintegrated engineered system, it enables data center managers to dramatically reduce their time to production for SAP applications to a fraction of what a build-it-yourself approach requires, and it radically cuts operating and maintenance costs.”

Oracle Spatial Excellence Honored 

The annual Oracle Excellence Awards for Oracle Spatial recognize organizations and individuals for solutions using the geospatial technologies of Oracle Database 11g. The winners of this eighth annual award include innovative industry leaders who have made great strides in the deployment of these technologies. Categories and winners are

Education and Research: Technical University of Berlin, Institute for Geodesy and Geoinformation Science
Innovator: Istanbul Metropolitan Municipality
Partnership: CSoft Group and OSCARS
Special Recognition: Olivier Dubois, General Manager, OSCARS, and Steve Pierce, CEO, ThinkHuddle

Oracle Buys Assets of Skire

Oracle has entered into an agreement to acquire substantially all of the assets of Skire, a provider of capital program management and facilities management applications available both in the cloud and on premises.

Skire’s software provides a complete set of management and governance tools across all project phases from planning and building to operations, enabling companies to efficiently manage their capital and construction programs.

“Adding Skire to the Oracle Primavera Suite will help our customers gain complete visibility, automation, and financial control across their entire project and program portfolio to help them manage for long-term growth,” says Mike Sicilia, senior vice president and general manager, Oracle Primavera.

Oracle Health Sciences Accelerates Clinical R&D

Oracle has introduced Oracle Health Sciences Network and has released a new version of Oracle Health Sciences Translational Research Center. Oracle Health Sciences Network is a portfolio of integrated, cloud-based applications that enable healthcare providers and research institutions to collaborate more efficiently with life sciences organizations using de-identified healthcare information. In developing this solution, Oracle worked closely with leading healthcare providers and life sciences companies to create a network that furthers scientific inquiry while safeguarding patient privacy. The initial applications enable clinical investigators to determine protocol feasibility and recruit patients.

Oracle Health Sciences Translational Research Center is a platform that enables secondary use of electronic health records, administrative data, and omics (genomics, proteomics, or metabolomics) data to help accelerate biomarker identification for drug discovery, clinical development, and translational research. Oracle Health Sciences Translational Research Center is deployable on premises, in the HIPAA-certified Oracle Health Sciences Cloud, or in a hybrid model.

“To accelerate delivery of safer, more-effective, and personalized treatments, organizations across the healthcare value chain are increasingly seeking new ways to work together,” says Neil de Crescenzo, senior vice president and general manager, Oracle Health Sciences. “Oracle Health Sciences Network creates a secure bridge that helps all stakeholders, including biopharma companies, health systems, and regulators, collaborate securely to raise the effectiveness and efficiency of our health system. With the latest version of Oracle Health Sciences Translational Research Center, organizations can effectively search across clinical, administrative, and molecular data in a single query, drilling down to individual patient–level details to ensure fast, accurate cohort identification.”

Oracle Privileged Account Manager Secures Sensitive Data

Oracle has released Oracle Privileged Account Manager to assist organizations in complying with regulatory requirements, securing critical applications and sensitive data, and lowering operational costs. The latest addition to the Oracle Identity Management 11g Release 2 platform, Oracle Privileged Account Manager provides organizations with the ability to easily and safely manage passwords for shared or administrative accounts associated with business applications, databases, and operating systems. By combining advanced policy-based and automated password management capabilities with comprehensive auditing and reporting features, Oracle Privileged Account Manager delivers highly secure and simplified password administration, while streamlining identity compliance reporting. It also significantly reduces identity management costs, deployment times, and audit deficiencies.

“With increasing complexity and the need for tight policy controls, managing passwords for shared and administrative accounts can be a very time consuming and expensive process,” says Amit Jasuja, group vice president, Oracle Identity Management. “Oracle Privileged Account Manager reduces the administrative burden while enabling customers to benefit from simplified, highly secure management of shared and administrative accounts. [This] combination significantly reduces identity costs and improves security by protecting sensitive data from unauthorized parties.”

Product Resources



 Oracle Enterprise Manager 12c: Discover an Oracle Exadata Database Machine
This demo shows you how to add an Oracle Exadata Database Machine as a managed target.



 Creating a Publish/Subscribe Model with Message-Driven Beans and GlassFish Server
In this tutorial, you’ll implement a Java Message Service (JMS) Publish/Subscribe system. The user interface components, a JavaServer Faces page, and a managed bean have already been developed. Your task is to create a second managed bean to produce a message from the data in the form, and publish it to a JMS topic.

 Application Developer Days Workshop Series
This series contains four hours of content on Oracle SQL Developer Data Modeler, Oracle SQL Developer, and Oracle Application Express, demonstrating how these products can work together.

 Advanced ADF Series eCourse
This two-part series addresses Oracle Application Development Framework 11g (Oracle ADF) topics through video presentations, quizzes, and practices. Topics include Oracle ADF bindings, project considerations for team development, Oracle ADF region interaction, Oracle ADF Faces declarative components, and more.

 Oracle Social Network Video Series
This four-part video series on Oracle Social Network covers how to get started, chat basics, conversation basics, and notifications and preferences setup.

 Developing an AJAX Client for RESTful Web Services in NetBeans 7: Part 3
This tutorial demonstrates how to use an Ajax-based HTML page as the client to consume a RESTful Web service in NetBeans 7. It provides an overview of two approaches to render Ajax response.

Oracle Tuxedo 12c and Oracle Tuxedo Application Runtime Products Support Cloud and Data Center Deployments

To support development, rehosting, and deployment of C, C++, and COBOL applications in the data center and in the cloud, Oracle has released Oracle Tuxedo 12c and Oracle Tuxedo application runtime products.

Optimized to run on Oracle Exalogic Elastic Cloud and tightly integrated with Oracle Fusion Middleware, Oracle Database 11g, and Oracle Enterprise Manager 12c, Oracle Tuxedo 12c provides mainframe-grade quality of service for mission-critical and rehosted enterprise applications. It offers development, management, and operations tools and product enhancements to help lower the total cost of ownership for Tuxedo applications and reduce time to value for new application development. The Message Queue feature provides enhanced performance and availability of enterprise messaging applications.

The 12c releases of Oracle Tuxedo application runtime products for CICS, IMS, and batch provide performance improvements to run large-scale mainframe applications rehosted with Oracle Tuxedo Application Rehosting Workbench 12c in scalable cloud environments. Combined with new end-to-end lifecycle support in Oracle Tuxedo Application Rehosting Workbench 12c, the 12c release of Oracle Tuxedo application runtime products helps organizations reduce costs faster by rehosting large-scale mainframe applications to traditional Linux/UNIX servers, engineered systems, and Oracle Exalogic Elastic Cloud environments.

“To meet the increasing demands of conventional and cloud-based applications, organizations need a modern and open platform that can deliver mainframe-class scale and performance,” says Frank Xiong, vice president of development at Oracle. “With Oracle Tuxedo 12c and the new and enhanced Oracle Tuxedo products, Oracle is able to deliver fast, scalable, and reliable application development and mainframe migration. This allows current and new customers to cost-effectively take advantage of high-performing business-critical applications to increase productivity and reduce costs.”

New Oracle Commerce Solution

To help businesses deliver complete cross-channel customer experiences, Oracle has introduced Oracle Commerce Solution. This product unifies Oracle ATG Web Commerce and Oracle Endeca solutions into one complete commerce solution designed to help businesses deliver consistent, relevant, and personalized customer experiences.

Oracle Commerce Solution features prebuilt components that allow business teams to quickly and easily launch new brands and Websites and enter new markets.

“Oracle Commerce Solution combines the best Web commerce and customer experience solutions to enable businesses to optimize the cross-channel commerce experience,” says Ken Volpe, senior vice president, product development, Oracle Commerce.

Send us your comments