Conference Week Preview
Engineered for InnovationBy Karen Shamban
So many conferences, so much content: San Francisco, September 29–October 5
As in years past, the Oracle OpenWorld and JavaOne conferences bring tens of thousands of Oracle and Java users, experts, developers, and influencers to San Francisco, California. In 2012 Oracle has added a number of smaller events to bring a depth of focus, learning, and networking to specific subjects (customer experience, Java embedded technology, and MySQL) and audiences (Oracle partners and executive-level Oracle customers).
With so many learning options which to choose from, attendees have the opportunity to tailor their days at the conferences to fit their needs. Some attendees might choose to dive deep into a particular technology or product set and strengthen their skills. Others from industries such as financial services or healthcare might opt to explore more broadly across technologies and trends to see what technology advantage they can gain to keep ahead of the competition.
2012 Conference in Brief
The 2012 Oracle San Francisco lineup includes Oracle OpenWorld and its dedicated programs, Oracle Customer Experience Summit @ OpenWorld, the Executive Edge @ OpenWorld, and Oracle PartnerNetwork Exchange @ OpenWorld; JavaOne and its related dedicated program, Java Embedded @ JavaOne; and MySQL Connect. Here’s a look at what each has to offer.
Oracle OpenWorldOracle OpenWorld continues to be the world’s largest, most important conference for Oracle users and technologists. As always, content is king at this event, with thousands of technical sessions, hands-on labs, Birds-of-a-Feather sessions (BOFs), and demos in which to participate and engage. All of these learning and networking opportunities are geared toward helping attendees get better results from the technology they have and a good idea of where they want to go in the future. Whether you are attending Oracle OpenWorld for the 1st time or the 10th, the sheer number of Oracle products, technology, and industry experts gathered in one place at one time is invaluable. At Oracle OpenWorld there are more educational and networking opportunities available than at any other Oracle event in the world. So if there’s something you need to know about Oracle technologies, you’ll find it here.
When: September 30–October 4
Content focus: Applications, Database, Industries, Middleware, Oracle Develop, Server and Storage Systems, Cross-Stream
Oracle Customer Experience Summit @ OpenWorldNew this year, the Oracle Customer Experience Summit @ OpenWorld challenges conventional thinking on how to achieve sustainable business growth and profit by focusing on the experience needs of customers. Attendees learn about the latest trends in customer behaviors and expectations that are having an impact on their industries, businesses, and roles, and gain a better understanding of how to leverage customers and prospects, processes, and technology to deliver on the promise of their brand. Participants learn best practices, strategy, and practical tips and tricks from expert speakers, including customer experience industry thought leaders and technology experts. If you want to help your organization succeed in delivering great customer experiences that create advantage and business value, plan to attend this event.
When: October 3–5
Content focus: Chief Experience Officer/Chief Customer Officer, Commerce and Loyalty, Marketing and Sales, Service and Support
The Executive Edge @ OpenWorld
The Executive Edge @ OpenWorld is a new, invitation-only conference that combines general-interest keynotes with targeted summits that attendees can choose based on their industry or job role. Attendees are invited to all keynotes, including those by partner sponsor Deloitte and other industry leaders. Industry summits focus on strategies and best practices for particular industries; audience summits focus on knowledge that will be invaluable to those executives in specific job roles (see content focus below for a list of summits). Regardless of which summit attendees choose, they experience four days of in-depth discussions, valuable networking opportunities, and immersion in business strategies that can help them lead their enterprise forward. Executives interested in attending the Executive Edge @ OpenWorld should contact their Oracle sales representative.
Oracle PartnerNetwork Exchange @ OpenWorld
Oracle PartnerNetwork Exchange @ OpenWorld premieres in 2012 with a dedicated program designed to enhance opportunities for partners to learn from and network with Oracle executives and experts as well as each other. The new program also provides more informal opportunities than ever throughout the week to meet up with the people who are most important to a partner’s business: customers, prospects, and colleagues. In addition to sessions of general interest—such as keynotes from senior executives discussing Oracle partner vision, strategy, and resources—targeted sessions address challenges and opportunities for specific geographical regions, as well as for partner types such as independent software vendor, systems integrator, and channel.
For the 17th year, JavaOne attracts experts and users from around the world to explore, expand, and expound on everything Java. As much a caffeine- and talk-fueled week of all-nighters as it is a traditional conference, JavaOne has always been and continues to be a community experience. Content runs the gamut from client-side and cloud-based applications to rich user experience and embedded devices. Nearly as important as time spent in the hundreds of sessions—including keynotes, technical sessions, BOFs, and hands-on labs—is time for networking. Conferencegoers learn and share practical tips and coding techniques usable today, and hear where Java technology is headed. At JavaOne, Java newcomers are just as welcome as the Java “rock stars” known worldwide for their expertise. Come for the content, stay for the contacts—it’s all at JavaOne.
Java Embedded @ JavaOne
New this year is the Java Embedded @ JavaOne event. Java embedded technology can be found in many places, from business to consumer arenas and smart meters to automated buildings, medical devices, and beyond—way beyond. Using Java embedded technologies, organizations can start realizing immediate value from a deeper, better understanding of how their products are built, shipped, deployed, and consumed. At this conference, C-level executives, architects, business leaders, and decision-makers from across the globe learn how Java embedded technologies and solutions offer compelling value and a clear path forward to business efficiency and agility. Dedicated business-focused content delves into how Java Embedded delivers a secure, optimized environment ideal for multiple network-based devices, while industry-focused sessions show how Java embedded technology is being successfully utilized.
MySQL Connect debuts as a standalone conference with and for the MySQL community. MySQL—the open source database management system—is widely used as the database of choice in Web applications, and it powers some of the world’s most frequently visited online sites. Learning, sharing, and networking are the sweet spots for the MySQL community attending this conference, which is packed with content delivered by Oracle engineers, community members, users, and customers. Attendees leave MySQL Connect with knowledge about new features and product roadmaps, and with their MySQL questions answered.
For All Attendees
There are many experiences and activities that most full-conference attendees can take advantage of—regardless of the event they’re “officially” attending. This flexibility allows attendees the broadest opportunity to meet experts and learn about a wide variety of technologies—all while focusing on the conference of their choice.
Conference Keynotes. Oracle OpenWorld and JavaOne keynotes take place throughout the week. In addition to hearing from top industry leaders—this year sponsor partners EMC, Fujitsu, Infosys, and Intel take the keynote stage—attendees hear strategy and the latest technology and product announcements from Oracle’s top executives, including CEO Larry Ellison. When big things happen at Oracle conferences, they get their start in the keynote halls.
Exhibition Halls and Demogrounds. Discover all that the three main exhibition halls have to offer, including sponsor and exhibitor booths, theaters, product demos, and the usual fun and games. The Exhibition Hall at Moscone South features Oracle Database, Oracle Fusion Middleware, Oracle server and storage systems, and other key product technologies and services. Oracle Applications and Oracle Enterprise Manager for applications, along with select solutions for industries, are the focus at Moscone West. At the Hilton San Francisco Union Square, the Java Exhibition Hall brings innovation and practical learning about all things Java.
Pavilions. At the Oracle OpenWorld pavilions, explore your options for extending your Oracle implementations with cutting-edge partner solutions and services. The pavilions make it simple to find answers in key business and technology areas, with partner experts on hand to discuss specific challenges and their solutions. The Oracle OpenWorld pavilions are located in the Moscone South and West Exhibition Halls, in the upper lobby of Moscone North, and at the InterContinental San Francisco hotel. Each pavilion is dedicated to specific Oracle solutions, including cloud, customer relationship management, JD Edwards, Oracle Hyperion, Oracle Linux, and Oracle Solaris systems.
Education. Take advantage of two educational options on Sunday, September 30. Choose from expert-taught, in-depth training courses from Oracle University and Java University that cover the most-popular Oracle and Java technology topics. Or head to the Oracle Users Forum, which provides a full-day program of user-driven content and technology interest group gatherings put on by the Oracle, Java, and MySQL user group communities.
Networking. Conference veterans know that the time before and after sessions is invaluable for the networking opportunities it provides. Dedicated spaces throughout conference venues provide settings for informal and impromptu gatherings, including lounges sponsored by Fujitsu and Oracle Technology Network at the Howard Street Tent, and the Taylor Street Café and hang spaces at JavaOne. In addition to the wildly popular Oracle Appreciation Event that always features headline performers, the first-ever Oracle Music Festival debuts this year. For five nights, the streets of San Francisco vibrate with music by acts that range from reggae to rock, punk to ska, R&B to country, indie to honky-tonk. Finally, the It’s a Wrap! experience winds it all down. Featuring stellar entertainment and a relaxed atmosphere, this event gives attendees the chance to unwind at the end of a valuable week.
Karen Shamban is a senior director of communications and editorial at Oracle and has run dozens of events during her corporate career.
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