As Published In
Oracle Magazine
May/June 2013

UP FRONT: From the Editor


Iron Allies

By Tom Haunert


Technology partners come in different shapes, sizes, and theatrical adventures.

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Most Oracle Magazine covers and features present some aspect of Oracle or Oracle technology. For example, the January/February 2013 cover and feature story showcased the annual Oracle Excellence Awards, and the March/April 2013 cover and supporting stories were about Oracle cloud technology. This issue’s cover and lead story are most certainly about technology, but they’re not just about Oracle technology, and they’re not just about Oracle.

This issue’s cover and “Engineered for Heroes” feature story celebrate technology of the imagination, Oracle technology, and the release of Marvel’s Iron Man 3, in theaters May 3, 2013. And the movie’s title character is no stranger to technology, comic books, action movies, or Oracle Magazine.

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 Super Hero IT

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Iron Man first appeared in the March 1963 issue of Marvel Comics’ Tales of Suspense. Tony Stark was a wealthy industrialist-playboy-inventor, pitching his new miniaturized transistors to the US military for combat use in Vietnam. Stark was then injured, captured, and forced to work on weapons for the enemy until his injury killed him. Stark instead designed technology to keep himself alive, and with the support of another prisoner—a brilliant scientist and technologist—Stark built his first life-saving Iron Man armor and escaped.

That origin story has changed over the years in both comic books and the Iron Man movies, with Vietnam replaced by other war-torn locations and transistors replaced by other technologies. What hasn’t changed in the Iron Man origin is the importance of that first technology partner and the seemingly limitless potential of Iron Man technology.

Of Magazines and Movies

In advance of the release of Iron Man (2008), the March/April 2008 issue of Oracle Magazine included a customer feature story, “Support for Superheroes,” on Marvel Entertainment’s use of Oracle technology. Oracle Magazine put Iron Man on the cover of the May/June 2010 issue in advance of Iron Man 2 (2010), and in the inside pages in a fictional story, “Stark Domination,” about Stark Industries’ use of Oracle Enterprise Manager. Iron Man was on the cover of Oracle Magazine again for the May/June 2012 issue, this time as part of the cast of Marvel’s The Avengers (2012), and in support of a fictional account, “Super Hero IT,” on the use of Oracle engineered systems by S.H.I.E.L.D. [Strategic Homeland Intervention, Enforcement and Logistics Division]. 

In this issue, Iron Man is again on the cover, and Tony Stark and Stark Industries return to the pages of the magazine in a new narrative, with Stark Industries executives talking about and demonstrating how Oracle Cloud supports the company, its initiatives, and its own heroes in training. The story is fictional, of course, but cloud technology and Oracle Cloud are quite real.

In the interest of providing some movie action with your Oracle Magazine Iron Man 3 experience, we’ve included a QR code on the cover (also available at that links to an Iron Man 3 trailer. Enjoy!

Tom Haunert Headshot

Tom Haunert, Editor in Chief



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