As Published In
Oracle Magazine
November/December 2013

UP FRONT: From the Editor


Quintessential and Collaborative

By Tom Haunert


Conferences and technology are about participation and information.

Oracle OpenWorld San Francisco and an Oracle Database release are quintessential Oracle events, but both are massive and impossible to describe in a single post, blog, or note from the editor. Both events also benefit from growing participation and ever-increasing reporting from a range of sources.

Catch Up on Oracle Editor Videos


Representatives of Oracle’s magazines—Editors in Chief Aaron Lazenby, Profit; Caroline Kvitka, Java Magazine; and Tom Haunert, Oracle Magazine—participated in Oracle OpenWorld Live 2013 video programming. Most of the interviews featured Oracle customers and technologists telling their own stories about business and technology success; the interviews are available at

Subscribe to Profit magazine, Java Magazine, and Oracle Magazine at

Bigger and More Personal

Growing participation certainly describes the attendance at Oracle OpenWorld and the colocated JavaOne and MySQL Connect events in San Francisco. A record-setting 60,000 people attended in person, and another 2.1 million folks followed the proceedings online.

And this is just one opinion, but the increased attendance did not make the conference experience less personal. In fact, changes to the setup on Howard Street and new and updated Oracle OpenWorld programming that focused on social media, customer experience, and human capital management services emphasized the importance of collaboration and community.

Send Mail to the Editors


Send your opinions about what you read in Oracle Magazine, and suggestions for possible technical articles, to You can also follow our @oraclemagazine Twitter feed or join us on Facebook at Letters may be edited for length and clarity and may be published in any medium. We consider any communications we receive publishable.

If you weren’t able to participate in real time in Oracle OpenWorld, JavaOne, or MySQL Connect or you were there and want to relive a moment or two, check out “Record-Breaking” in this issue, visit the Oracle OpenWorld blog, and watch on-demand video content on the Oracle OpenWorld Live 2013 channels. And when you’re done with 2013, sign up to be notified when registration opens for Oracle OpenWorld 2014.

What Is That Magazine Doing Now?

One challenge with reporting on an Oracle Database release is that so much goes into and so much comes out of that development effort. In the Oracle Database 12c launch webcast, Oracle Senior Vice President Andy Mendelsohn pointed out that 2,500 person-years of development and 1.2 million hours of testing produced more than 500 new features in the new database release. We don’t have a practical way to cover all the development years and testing hours in this magazine, but we do have ways of reporting on some of those 500 new features.

Next Steps

LEARN more about
 Oracle OpenWorld
 Oracle Database 12c

 WATCH Oracle OpenWorld 2013 video

You may have noticed (the Oracle Magazine editors certainly hope you did) the beginning of our Oracle Database 12c coverage in the September/October 2013 issue. That issue included Oracle Database 12c in the customer-focused “Plug into the Cloud” cover feature; the “Cloud Computing Breakthrough” news story; “Time to Upgrade,” from IOUG President Michelle Malcher; and Oracle Database 12c technology deep dives into some of the 500 new database features, by Tom Kyte, Steven Feuerstein, and Arup Nanda.

This issue continues the coverage of Oracle Database 12c with an Andy Mendelsohn interview as well as more technology deep dives into the “Oracle Database 12c 500” by the aforementioned Kyte, Feuerstein, and Nanda. It also includes coverage of the Oracle OpenWorld 2013 announcement of the Oracle Database In-Memory option for Oracle Database 12c (see the “Information Acceleration” news story).

And—spoiler alert!—more Oracle Database 12c content is in the works for the next issue of Oracle Magazine.

Tom Haunert Headshot

Tom Haunert, Editor in Chief



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