As Published In
Oracle Magazine
September/October 2013

FEATURE

  

Get Ready

By Tom Caldecott

 

Oracle OpenWorld, JavaOne, and MySQL Connect.

You want to catch up on technology and trends. You want to meet the who’s who of the industry— technocrats, business and thought leaders, and the Oracle leadership team. And you’re looking for an opportunity to share your ideas and experiences with your peers. Where can you go to do all that and more?

Join us September 21 to 26, 2013, in San Francisco and be part of Oracle OpenWorld, JavaOne, MySQL Connect, and Oracle PartnerNetwork Exchange @ OpenWorld. Learn, share, and network at events that offer “an incredible, wide selection of technical and business-focused sessions that are simply not found at any other conference,” in the words of attendee John Monczewski of General Dynamics.

Accessible and Manageable

Oracle has designed this year’s conferences to accommodate, once again, the world’s largest gathering of business technology professionals, making the content, activities, and networking opportunities accessible and manageable for attendees. The events are organized by technology, products and services, solutions, interest, training, and industries. This year, additional community activities and designated networking areas have been created to help facilitate meetups between peers as well as with technology and industry experts.

[Oracle OpenWorld is] a unique event that permits us to anticipate and to know firsthand the most innovative solutions in the
market.
Alexis Brabant,
Arrow

Attendees in 2013 can choose from three conferences based on technology: Oracle OpenWorld, JavaOne, and MySQL Connect. In addition, two special programs are available as part of Oracle OpenWorld: Oracle PartnerNetwork Exchange @ OpenWorld is for Oracle partners, and Leaders Circle @ OpenWorld is an invitation-only conference for executives. Each conference offers dedicated tracks and sessions.

Navigating with the Catalog

Attendees need an easy way to navigate through the conferences’ “who, what, when, where, and how” to make the conference experience accessible and manageable. The online content catalog delivers that information.

Attendees can filter by conference, track, and session type such as keynote, birds-of-a-feather (BOF), hands-on-lab, meet-the-experts, and general sessions. They can search by track, speakers, and exhibitors as well as Oracle demos. The Oracle OpenWorld content catalog also allows for advanced track filtering by solutions, products and services, and target audience; the JavaOne content catalog can be filtered by experience level and target audience.

Oracle OpenWorld

If you want to get information on the latest Oracle technologies, developer tools, applications, solutions, and industries, Oracle OpenWorld is the place to be. The largest of the Oracle conferences, Oracle OpenWorld provides a wide variety of opportunities to learn, share, and network, with more than 2,500 sessions, labs, demos, and meetups. Discover new product and technology solutions, enhance your skills and knowledge, and get up to date on where technologies and industries are heading.

By the Numbers 


In 2012, 50,000 people, including developers, designers, administrators, managers, users, implementers, analysts, partners, and customers from 123 countries, attended the Oracle fall conferences in San Francisco. One million watched online.  

Those who made the trip to San Francisco filled 14 venues to attend more than 2,523 general, business, and technical sessions and to hear more than 3,570 speakers. They participated in 406 product and solution demos and visited with 457 partner and customer exhibitors in the Exhibition Halls.

Along with general and conference activities, Oracle OpenWorld 2013 offers focus areas with dedicated sessions, keynotes, and tracks. Located throughout the greater Oracle OpenWorld neighborhood, their subjects include big data and analytics, the cloud, retail, public sector, financial services, utilities, communications, healthcare, and life sciences. Returning after its introduction in 2012, the CX @ OpenWorld focus area explores the customer experience—trends, strategy, solutions, and technology. Attendees can sign up for interactive workshops to help hone their customer experience skills. New this year is the HCM @ OpenWorld focus area, examining human capital management for HR executives and HRIT specialists.

When: September 22–26
oracle.com/openworld

Oracle PartnerNetwork Exchange @ OpenWorld

This exclusive conference for Oracle partners provides information on Oracle’s products, solutions, and services from a partner perspective. It also highlights the latest IT trends—including the cloud, social networking, mobile, and analytics—and provides networking opportunities for customers, prospects, and peers.

The conference has six tracks and more than 40 sessions on building customer relationships, driving higher ROI, and utilizing Oracle’s portfolio to help partners and their customers grow their businesses. Attendees can also participate in more than 125 certification opportunities.

When: September 22–26
oracle.com/opnexchange

Leaders Circle @ OpenWorld

This invitation-only conference for customer and partner executives is designed to provide valuable information and networking opportunities. The conference features keynotes, targeted summits, and roundtable discussions on the challenges facing executives in a variety of industries and the strategies and solutions that can help executives meet those challenges. The 2013 summits address industries such as education, healthcare, utilities, oil and gas, and the public sector and discuss Oracle’s technology and industry strategies.

There’s no other place where you can get face-to-face with so many Oracle experts.
Jay Dear,
Elsevier

When: September 24–25

JavaOne

Join Duke (Java’s mascot) at JavaOne, the world’s leading Java conference. The conference features more than 500 sessions, including keynotes, hands-on labs, tutorials, demos, and meetups devoted to all things Java.

JavaOne 2013 tracks cover the core Java platform, Java and security, and Java and the cloud. They also explore tools and techniques for creating user experiences delivered through channels such as personal devices, smartcards, embedded environments, and intelligent equipment. Attendees can learn how to utilize new language changes, construct modern enterprise applications, create rich client-side solutions, and build machine-to-machine applications, to name just a few opportunities.

Want to participate in an open source community project? Visit JavaOne’s Codegarten. You’ll get internet access and assistance to help you code, test, and share programs, or you can compete in the Developer Challenge, where you’ll create a Raspberry Pi application.

When: September 22–26

oracle.com/javaone

MySQL Connect

In 2012 MySQL Connect debuted as a standalone conference for the MySQL community. This year MySQL Connect offers more than 80 conference and BOF sessions in addition to hands-on labs and demos focusing on the open source database.

Hear internationally recognized MySQL community members, partners, customers, and Oracle MySQL engineers discuss topics such as replication, performance tuning, best practices, security, backup, the cloud, big data, OpenStack, and Hadoop.

A new series of MySQL tutorials is offered Monday, September 23. Designed for novices to experienced users, the tutorials are delivered by MySQL engineers and explore a variety of areas, from getting up to speed on MySQL to maximizing its use.

When: September 21–23
oracle.com/mysqlconnect

For All Attendees

There are many activities that allow attendees the broadest opportunity to meet experts and learn about a wide variety of technologies.

Training Opportunities. Start off your conference week with training on the most-popular Oracle and Java products and solutions. Choose from in-depth courses taught by Oracle experts at Oracle University and by Java experts at Java University. Visit oracle.com/openworld/agenda and oracle.com/javaone/schedule for more information. You can also stop by the Oracle Users Forum for a full-day program of user-driven content presented by Oracle, Java, and MySQL user group communities.

When: September 22

Enjoy and Recharge. The Oracle conferences are designed to help you learn, share, and network. But they also provide a chance to have fun, with events such as the Oracle OpenWorld Welcome Reception and the JavaOne Welcome Reception, the It’s a Wrap! wind-down celebration, and the customer-favorite Oracle Appreciation Event on Treasure Island, September 25. Visit the island, and enjoy Oracle hospitality, including food, carnival games, and a Ferris wheel. Rock out to the music of Maroon 5 and The Black Keys.

Everything You Want. The Oracle conferences have it all: the latest technology and information, the world’s leading business technology experts, and exceptional networking opportunities—not to mention the Golden Gate, cable cars, and the America’s Cup. See you in San Francisco in September.


Tom Caldecott is a writer in Oracle’s brand marketing group.


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