As Published In
Oracle Magazine
May/June 2014





Enterprise Performance Management for Cloud

Oracle has announced the general availability of its first enterprise performance management (EPM) solution offered in the cloud, Oracle Planning and Budgeting Cloud Service.

Oracle Planning and Budgeting Cloud Service opens up opportunities for organizations of all sizes to quickly adopt a world-class planning and budgeting solution with no CapEx infrastructure investments.The EPM cloud service builds on the robust functionality of Oracle Hyperion Planning, which includes agile forecasting and rich scenario analysis, incorporating cloud-specific enhancements that accelerate deployments, speed adoption, and simplify administration.

“We’ve seen a tremendous interest in adopting cloud-based solutions to streamline budgeting and improve forecasting,” says Hari Sankar, vice president of product management at Oracle. Oracle Planning and Budgeting Cloud Service “reflects our commitment to helping organizations of all sizes harness world-class enterprise performance management in the delivery model of their choice,” says Sankar.

Oracle Mobile Security Suite: Unified BYOD Security

Oracle Mobile Security Suite, announced in February 2014, extends Oracle’s identity and access management solutions to deliver an integrated platform from which organizations can manage access to all applications from all devices, both corporate and personal—including laptops, desktops, and mobile devices.

Available as a standalone product or integrated out of the box with Oracle Mobile Suite, Oracle Mobile Security Suite takes an application- and user-centric approach that enables IT to efficiently and securely administer and manage access, providing a secure workspace that makes it possible for companies to separate and protect enterprise applications and data and enforce policy while preserving the privacy of users’ personal applications and content on the same device.

“Oracle Mobile Security Suite brings the strength of Oracle’s identity management platform to mobile devices, and as a result helps organizations address the BYOD [bring your own device] challenge with a logical approach,” says Amit Jasuja, senior vice president of identity management and security at Oracle. “By extending security and access capabilities to mobile devices, organizations can protect corporate resources on employee devices without compromising the user experience.”

Product Resources


Tutorials and Videos

 Oracle Database 12c: Advanced Security Video Series
Watch this three-part video series to learn about Oracle Advanced Security in Oracle Database 12c, including data redaction and transparent data encryption.

 Oracle Database Quickstart
Take this Oracle by Example tutorial to get up and running with Oracle Database 12c.

 Building a Change Request Workflow Model
This tutorial demonstrates how to configure metadata and security for governance workflows in Oracle Data Relationship Management.

 Using Virtual Private Database with Oracle Database 12c
Watch this five-minute video to learn how to implement a security policy using the application context functionality of Oracle Database 12c.

 Integrating Apache Hadoop with Oracle NoSQL Database
With this tutorial, learn about the benefits of integrating Apache Hadoop with Oracle NoSQL Database, including the role of the Hadoop framework in big data, the NoSQL APIs used to load data into Hadoop, and the steps for connecting Oracle NoSQL Database with Hadoop.


 Oracle SQL Developer 4.0.1
Release 4.01 of Oracle’s free integrated development environment includes a full interface for Oracle Database, Enterprise Edition’s diagnostics pack; support for Oracle Database 12c features such as Oracle Advanced Security data redaction policy management; and more.

 Oracle SQL Developer Data Modeler 4.0.1
New features in Oracle SQL Developer Data Modeler 4.0.1 include Oracle Database 12c support for IDENTITY columns and transparent sensitive data protection policies for sensitive types.

Enhanced Apps for Oracle Utilities

Oracle has announced new releases for two Oracle Utilities applications. Oracle Utilities Analytics 2.5 introduces new prebuilt analytical and operational dashboards to enable utilities to more effectively respond to storms, improve smart grid device management, and provide more-efficient customer operations.

Oracle Utilities Network Management System 1.12 adds new functionality to help utilities reduce operational costs, gain process efficiencies, and improve customer satisfaction. Additions include a network management training simulator, conservation voltage reduction functionality, and enhanced damage assessment functionality.

“Oracle Utilities Analytics 2.5 provides utilities with prebuilt analytics that enable them to gain immediate insights into the vast amount of data they bring in from smart meters and smart grid deployments—to completely transform the customer experience, now and into the future,” says Rodger Smith, senior vice president and general manager for Oracle Utilities. And, he says, new functionality in Oracle Utilities Network Management System 1.12 “enable[s] utilities to accelerate service issue resolution and provide the visibility to optimize infrastructure, customer support, and field response teams.”

Oracle Marketing Cloud Adds Capabilities, Industry Solutions

Oracle has announced several new features and enhancements as well as two industry solutions for Oracle Marketing Cloud’s Oracle Eloqua Marketing Cloud Service product line.

The new release of Oracle Eloqua Marketing Cloud Service extends support for modern marketing with new content marketing applications that enhance collaboration, delivery, and measurement of content marketing programs; enhanced Oracle Eloqua AppCloud development capabilities; and expanded integrations with Oracle Sales Cloud and Oracle Social Cloud.

“With the latest release of Oracle Eloqua, Oracle is extending the industry’s most comprehensive marketing cloud and giving marketers an unparalleled ability to deliver a customer experience that drives revenue,” says John Stetic, vice president of product management for Oracle Marketing Cloud. “The features and enhancements will better enable modern marketers to quickly identify potential customers and optimize their digital interactions across the customer lifecycle, from initial acquisition to customer advocacy.”

In addition, Oracle has added to the growing list of industry-specific solutions for Oracle Eloqua Marketing Cloud Service with solutions for wealth management and life sciences—flexible, cloud-based Oracle Marketing Cloud solutions designed to address the unique marketing challenges faced by those specific industries. Additional industry-specific solutions include Oracle Eloqua Marketing for Entertainment Cloud Service, Oracle Eloqua Marketing for Insurance Cloud Service, and Oracle Eloqua Marketing for Nonprofit Cloud Service.

Oracle Social Cloud Launches Open API Strategy for Paid Media 

Oracle has launched an open API-based paid media solution for Oracle Social Cloud to deliver customers more choice and ongoing expertise for paid social media capabilities.

“We believe this is the best solution to meet our customers’ needs to leverage performance-based, data-driven, targeted advertising at scale,” says Meg Bear, group vice president, Oracle Social Cloud. “Through our open API strategy, we can work with leaders in the business and provide our customers a choice in their social advertising technology options.”

Oracle Cloud Adapters Simplify Integration Between Cloud and On-Premises Applications

Oracle’s recently announced Oracle Cloud Adapters help organizations easily integrate applications regardless of deployment location—in the cloud or on premises. Oracle Cloud Adapters cut development time by reducing the number of manual and customized steps and are supported by Oracle SOA Suite, the industry’s most complete and unified application integration solution.

This unified integration approach between on-premises and cloud applications reduces the time, cost, and complexity of application integration projects and helps customers lower total cost of ownership by simplifying integration, consolidating toolkits, and reducing maintenance costs. The new Oracle Cloud Adapter for, for example, can reduce integration development time by half when compared to traditional methods by dramatically reducing the number of manual and customized steps.

“Until now, organizations have relied on a mix of integration tools, each focusing on either cloud or on-premises applications,” says Demed L’Her, vice president of product management at Oracle. “With Oracle Cloud Adapters, Oracle has extended our commitment to simplifying and securing key applications by unifying the integration experience between cloud and on-premises applications.”

Oracle HCM Cloud Updates

Oracle has unveiled significant updates to its cloud-based solutions for managing and optimizing the end-to-end employee lifecycle. The latest version of Oracle Human Capital Management Cloud (Oracle HCM Cloud) offers more than 200 innovations, including comprehensive modeling functionality for testing large-scale changes and new social sourcing features for tapping the power of social networks.

“To be nimble and competitive in a global and connected world, organizations constantly need new and smarter ways to harness the best talent,” says Gretchen Alarcon, group vice president for product strategy at Oracle. “The latest updates to Oracle HCM Cloud promote a more collaborative, mobile, and engaging experience for global HR management, leading organizations to take a more strategic approach to HR and better capitalize on their talent.”

Oracle Buys BlueKai

Oracle has signed an agreement to acquire BlueKai, the industry’s leading cloud-based big data platform. Oracle plans to integrate BlueKai technology with Oracle Customer Experience Cloud marketing and social solutions for B2C and B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels.

“Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing channels so that they can enhance the customer experience and maximize the return on their marketing spend,” says Steve Miranda, executive vice president for applications development at Oracle. “The addition of BlueKai to Oracle Marketing Cloud enables marketers to act on data across both known customers and new audiences and precisely target customers with a personalized message across all channels.”

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