Java TV Technology

What Java TV Technology Can Do

The Java TV API provides an ideal development and deployment platform for the emerging class of interactive television services. The Java programming language provides content developers with a high degree of control and flexibility over the look and feel of their applications, enabling them to deliver the most dynamic and compelling interactive television experiences to their audience.

One of the more powerful value additions that the Java TV API can bring to the emerging digital TV marketplace is its ability to significantly enhance broadcast content. The Java TV API enables developers to pump up content in several ways, including:

providing TV viewers with engaging interactivity
real-time displays of relevant, contextual information in parallel with standard TV programming
electronic commerce transactions initiated from advertising spots, programming, or applications such as home banking
real-time interactive communications with TV personalities and animated characters

Through Java technology extensions, developers and providers can create content that takes full advantage of the underlying video, audio and graphics hardware of a digital television or set-top box. The Java platform allows developers to synchronize the display of application elements such as bitmaps and text with the underlying video or background audio of the television broadcast. In addition, transparency-to-video and graphics layering capabilities give developers more flexibility and control over the appearance of these application elements.