|
Feature
Tuning in to RFID
By David A. Kelly
Companies look to revolutionize business processes with new sensor-based services.
Although RFID has become a hot technology for inventory control and a supply chain requirement for companies such as Wal-Mart, it's not just an advanced version of bar coding.
"The worst thing that ever happened to RFID is that it got called 'bar codes on steroids,'" says Jeff Woods, principal analyst for RFID and Supply Chain Management at Gartner, Inc. "For RFID, people should be looking at applications in which bar codes don't work today, such as chaotic business processes and complex business cases such as serialized invoice reconciliation."
RFID, or radio frequency identification, is a system for tracking and identifying items through a combination of tags placed on the items to be tracked and readers that interrogate those tags (via radio waves) at appropriate points in a business process. RFID tags contain tiny integrated circuits that have small antennae for communicating with the RFID readers as well as the ability to store identification information. Although many companies are investing in RFID as a replacement or extension of traditional bar coding processes, there are many differences: RFID-tagged items hold more information, can be read in bulk (for example, a pallet of items can be read all at once), and do not require direct line of sight with the RFID reader to transfer information (because it's sent via radio waves).
"Oracle thinks of RFID as an enabling technology to allow our customers to connect the physical world to the information world, providing greater visibility into their assets, enabling better operational decisions, and helping them get closer to becoming a real-time business or enterprise," says Oracle Vice President of Sensor-Based Services Allyson Fryhoff. "For us, RFID is just one enabling technology in an initiative we call Sensor-Based Services, an information architecture for solutions that will enable our customers to realize a greater return on their assets. Combining information from RFID and other sensors will help enterprises get better visibility into what's happening in their world."
One of the ways organizations are thinking strategically about RFID is by integrating other types of real-world sensor-based information besides RFIDsensors that can relay information such as temperature, moisture, or location. For example, in a perishable-goods industry such as grocery, a store needs basic inventory information about the identity of a box, crate, or pallet of bananas. But it might also want other informationsuch as the temperature at which those bananas have been kept, ambient air quality, or pallet locations.
"The true ROI will come from correlating the RFID data, which can provide identity, with information like location, temperature, moisture, or whatever is important for tracking that asset," says Fryhoff. "If sensor-based information is utilized appropriately, enterprises will have an incredible amount of intelligence about their operations and business processes. You need to think about how you can better capture, manage, analyze, access, and respond to the information or data being collected and turn that into intelligence about what is happening in your business."
NASA Explores RFID Potential
NASA is one organization that views RFID as not simply a replacement for bar codes but as a transformational technology that enables it to manage data confidently. The ChemSecure project at the Dryden Flight Research Center at Edwards Air Force Base in California is a good example of how RFID technologies can work in a broader context, along with sensor information from numerous sources that work together to let NASA improve operational efficiency, extend and optimize current business practices, dramatically improve safety and security, and eventually revolutionize the way it does business.
In phase 1 of the ChemSecure project, NASA collaborated with California EPA representatives and local fire and police departments to assist in identifying critical data for responding to emergencies and help them develop ways to transmit the proper information in the event of a chemical spill or leak. ChemSecure is real-time automated management that connects the physical world with the information world to improve operations, enhance business operations, and reduce cost. "We were able to demonstrate with RFID- and sensor-based services that if a highly hazardous material spills off-base, we can push that information via cell phone, handheld device, or remote-access computer to the local responding agency, so they know how to handle it before they arrive," says Ralph Anton, chemical program manager for the NASA Dryden Flight Research Center.
Bob Waits, director of business development at EnvironMax, an Oracle partner working with NASA on the ChemSecure project, comments that RFID has enabled his company to audit, monitor, and manage what has to be done with regulated hazardous chemicals, with fewer people involved. "Our customers can create a safer situation, because they limit exposure to the materials and can respond to events faster," adds Waits. "Site managers can better conserve chemicals, because they're monitoring inventories on a real-time basis."
The ChemSecure system can automatically notify NASA's Anton and his response team if someone who's not preauthorized moves a container or makes an unauthorized change. A progressive ramp-up of security alerts escalates from Anton's team to security, to the Edwards Air Force Base police, based on where the container has traveled. "We wanted to build in a progressive alert system so that there was no way chemicals could get into the wrong hands or be moved off-site," says Anton.
|
Snapshots
NASA
NASA Dryden Flight Research Center
Edwards, California
Industry: Flight Research
Budget (for NASA Dryden): US$161 million
Oracle products: Oracle Database, Oracle Application Server, Oracle Sensor Edge Server 10g
McCarran International Airport
Las Vegas, Nevada
Industry: Airline
Annual revenue (FY 2004): US$324 million
Oracle products: Oracle9i Enterprise Edition, Oracle 10g Enterprise Edition, Oracle Application Server 10g, Oracle Developer Suite 10g, Oracle Integration Gateway, Oracle Database Lite
|
"With Oracle, EnvironMax, and Intermec [a provider of RFID tags and readers], we've taken sensor-based management beyond the simple replacement of bar codes to the point where we're using the Oracle database and application servers' sensor-based management and event-driven architecture to create new security business rules allowing for the unmanned monitoring of high-threat materials," says Waits.
The system, whose development started in May 2004, was operable by September, when the team was able to create notifications if any monitored chemicals were movedby authorized or unauthorized individualsor went through the wrong gate.
The real challenge for EnvironMax and NASA was not simply to create an RFID-enabled notification for tracking chemicals or inventory containers but to rigorously create security business rules for driving event elements across the Oracle and EnvironMax applications. "We selected 12 significant situations requiring NASA-created business rules for this pilot application," says Waits. "NASA was the key in being able to tell us and the Oracle technology team how the software needed to respondsuch as this e-mail needs to go out or we need to alarm on this conditionbased on what was happening with the sensor-based information."
Having this kind of control takes more than just RFID tags and validates the approach Oracle is taking by focusing on the broader category of sensor-based information. As part of its solution design, NASA uses RFID events as triggers for a sensor-based network that can provide more information to personnel than the RFID event alone. "If you have a container with an RFID tag and it moves through a gate, it doesn't give you much information other than that the container was moved," says Anton. "But if you know that the orientation of the container changed or the container left the controlled-temperature network or the security camera's detected movement, you have other information feeding into the chemical-monitoring system."
Oracle Sensor Edge Server, a component of Oracle Application Server 10g, was an important part of the solution. "Without Oracle Sensor Edge Server, multiple systems would have had to track different things," says Anton. Unifying previously disparate groups and interests was a key solution component. "To create a complete solution, we needed to work closely with other groups, such as security. We broke down the boundaries, worked with our security and logistics partners, and identified the best ways to manage the chemicals to protect our communities."
Once the decision on how to leverage RFID and sensor data has been made, the next thing to consider is implementation. "Based on our experience, I think it's important for DBAs and technologists to understand that Oracle's core product is set up for RFID- and sensor-based management input to drive information into or out of applications," says Waits. "If a container is moved by a person lacking an authorized RFID-enabled ID card, the system captures the inappropriate event and the manager is notified by cell phone, e-mail, or other specified means."
"In exploring Oracle Database 10g and Oracle Application Server 10g, we've found that Oracle has added many features and functions that make our job of creating RFID-enabled applications easier," says Larry Adamson, CTO and general manager at EnvironMax. "For example, the features and functions that let us communicate through cell phones, SMS and text messaging, automated e-mail notification, and the like have greatly simplified creating a complete RFID-oriented application."
Leveraging the possibilities of RFID and sensor-based information requires altering business processes and perhaps working more closely across departments. "Because our budgets were being reduced, it was important to leverage the infrastructure we already had in place. We saw that the security group owned sensor cameras and access-controlled doors/gates, that the environmental group had temperature sensors, and that lots of information we needed was readily availablejust broken down into individual systems controlled by many departments," says Anton. "We had Oracle Sensor Edge Server examine all those systems and consolidate the information for the big picture."
Oracle brought in partner Intermec, which helped ensure a read rate of close to 100 percent for the RFID tags, even under difficult conditions. "The only way to get a 100-percent read rate is not to rely on RFID alone but to rely on a sensor network to fill the gaps," says Anton.
And as powerful as these technologies are, using them effectively typically requires rethinking business processes. "If you don't think more deeply about what RFID lets you do, you're missing the point," says Waits. "We examined our software and our customer's needs and asked fundamental questions about how to regard hazardous-materials managementhow we could get more unmanned control and access to safety issues and what types of processes we could institute to deliver more information to first responders and environmental managers."
McCarran Leverages Oracle Database
Although it's not managing hazardous chemicals and storage conditions, Las Vegas' McCarran International Airport deals with something that's equally important to the people it affects: lost or misrouted luggage.
"I haven't had my bags lost or misrouted for about 10 years now, yet I can remember every detail of the flight when it happened," says Samuel Ingalls, assistant director of Aviation, Information Systems at McCarran Airport. "It was a really difficult experience for me, and that's the last thing we want our customers to experience when flying from Las Vegas."
With an average of 65,000 bags flowing through the airport daily, McCarran is turning to RFID to streamline baggage security screening and routingno small feat. To maximize space in the passenger terminal, McCarran is adding six sorting areas: multistory buildings encompassing more than 225,000 square feet and about 4 miles of conveyer belts. "Those baggage-sorting buildings are the nerve center of the system, but the RFID chip embedded in the baggage tag is its heartbeat, in terms of driving bags through that complex system," says Ingalls.
A longtime user of Oracle technologies, McCarran knew that it needed a scalable system to accommodate its scalability and security needs. "We've found the Oracle database and architecture to be flexible over time, as we've gradually integrated additional applications and services into the Oracle database," says Ingalls. "Virtually all our applications touch an Oracle database, and it's served us well over the years, so Oracle was the obvious choice in moving forward with an RFID project. I think Oracle is on the front edge of the RFID wave."
At McCarran the RFID transmitter is embedded in the white, bar-coded baggage tag wrapped on a bag's handle when the bag is checked. "The tag doesn't look any different from what passengers are used to seeing on their bags, but the tiny RFID transmitter lets the bag be directed very precisely, with almost 100-percent precision," says Ingalls.
The system is expected to be online with a few screening nodes and live operations with the airlines in mid-2005. Although the airport is still constructing the massive sorting buildings, it has completed the screening node at the air cargo center and has been running tests on different types of luggage and their interaction with RFID. McCarran's read validity rate target for the overall project is 99.8-percent accuracy, and tests consistently demonstrate that the airport is obtaining 99.9-percent accuracy. "We had one test with 3,000 bags where we had only one misreadsomething like 99.97-percent accuracy," says Ingalls. "That's a far leap ahead of the 80 to 90 percent read rates airlines are seeing with bar-code-type scanners."
Unlike RFID tags containing lots of information, the RFID tag in McCarran Airport's baggage tags will contain just one unique identifying number associated with all the appropriate information through a centralized, secure Oracle database. "The first read on the tag occurs inside the printer, so it can store the identifying number in the Oracle database and the system can associate the other informationsuch as passenger name and flight recordin the database too," says Ingalls. For any particular bag or set of bags, the system keeps a complete history of time stamps and routings.
Ingalls' team needed to consider the security implications of RFID-tagging baggage. With the information on the tag limited to a single number, all anyone who reads the tag outside the airport system will see is a 3-letter airport code and a 10-digit identification number. The number means something only when associated with the information back in the database. The tag is also algorithmically related to the date of travel, so that if bags come through with older tags, the information on the tags is simply automatically discarded.
"We really tried to make it a flexible system for future possibilities we hadn't thought of initially, but we also needed it to be secure," says Ingalls. "We have a lot of confidence in Oracle's security track record, and we've had Oracle databases in place for years and just never had problems in that regard."
Making sure the system is secure and flexible enough to meet the airport's needs satisfied McCarran's technical requirements, but the real benefit of the system is personal. "For all the technical nature of this project and its complexities, it really gets down to the customer experience. It's critical for us that customers have a positive experience in the airport and that their bag arrives at their destination correctly. This RFID project is something that will enhance the customer experience, and that's what we're all about."
Putting RFID to Work
A successful RFID-based solution needs to include a concerted effort to make sure that you're both taking the full potential and business process into consideration and laying the right kind of enterprise IT foundation. "When deploying RFID, make sure you think about the architecture issues, the scalability issues, and the security issues, besides looking at RFID readers and hardware," says Gartner's Woods. "Don't let the enterprise architecture get underfunded just because the hardware is sexy."
With the Oracle Sensor Edge Server and integrated support for RFID and sensors across its product line, Oracle gives organizations a practical, scalable road map for RFID- and sensor-enabling the enterprise.
|
The Oracle RFID Answer
RFID solutions require RFID tags and RFID readers, but the heart of the system is everything that happens downstream from the actual reading of the RFID tag. How are those reads being collected and checked for redundancy? How are they being correlated with business events in the appropriate applications? How is data being managed? Organizations evaluating RFID solutions need to consider how the overall solution fits together and how well the information architecture supports practical, effective use of RFID- and sensor-based datasomething Oracle has put a lot of effort into across product lines.
"Oracle has a pretty robust platform on which to build RFID-based applications," says Jeff Woods, principal analyst for RFID and Supply Chain Management at Gartner, Inc. "There's a whole list of tools and functionality you need to put an effective RFID solution in place, and that's what Oracle is building. Although Oracle calls it Oracle Sensor Edge Server, it's really a framework for RFID development."
For Oracle, that framework for RFID development is built into a range of products, from Oracle Database and Oracle Enterprise Manager (with their support for data management and ability to manage down to the RFID reader level) to Oracle Application Server 10g (with support for RFID via Oracle Sensor Edge Server), to Oracle E-Business Suite (through integrated RFID support in Oracle Inventory and Oracle Warehouse Management). Oracle's RFID and sensor software infrastructure lets organizations efficiently manage the vast amounts of RFID data generated and the associated devices, to enable RFID- and sensor-based events to connect with business applications and leverage them across business processes.
Here's a closer look at the range of Oracle RFID solutions:
Managing RFID. An organization that implements RFID- or sensor-based inputs will collect and act on datapotentially huge amounts of it. That's why it's important to consider the data management aspect when implementing RFID and making sure your RFID solution can not only handle the volume of data that might be generated but also includes appropriate security capabilities and protections.
"You might be collecting much more sensitive, granular real-time information about your business, so security becomes even more important," says Allyson Fryhoff, Oracle vice president of Sensor-Based Services. "Simultaneously, you may need to share that information with your trading partners by partitioning it and creating access control listssomething Oracle Database has supported for a long time. Data management, scalability, security, and enterprise-level reliability are important components of a good RFID- or sensor-based solution, and attributes Oracle delivers on."
Enabling RFID. Oracle Sensor Edge Server, part of Oracle Application Server 10g, includes various services for RFID- and sensor-based applications, including a driver and printer framework, a filter framework, device management, and event dispatching.
The driver framework is a key component, providing a way to connect Oracle Sensor Edge Server to various RFID readers and sensors and supporting centralized management through Oracle Enterprise Manager. "All the readers and sensors are manageable from Oracle Enterprise Manageryou can put the devices into logical groups, turn them on and off, find out their status, and even download and update the software on the readers," says Fryhoff.
The flip side of connecting (via different drivers) to sensors and RFID readers is the need to filter out unnecessary information while making sure you still create and activate business rules. Oracle Sensor Edge Server includes prebuilt filters, including a redundancy filter (to eliminate repeated reads of the same tag, for example) and a "cross-doc" filter that prevents two nearby readers from simultaneously reporting the same read.
A complete information architecture for RFID and sensors also includes the capabilities to analyze the information collected with sophisticated business intelligence tools. The capability to look at historical, real-time, and predictive information is key to Oracle's Business Intelligence solution. Optimizing business processes for competitive advantage is the ultimate goal for adding enabling technologies like RFID and sensors.
Leveraging RFID. "Just as bar coding plays an obvious and important role in any warehousing and logistics operation, new technologies such as RFID, which are related to bar coding, are also relevant," says Jon Chorley, senior director of Oracle Inventory and Warehouse Management systems. For Oracle E-Business Suite 11i Release 10 applications, that relevance comes from built-in RFID support that lets organizations translate read events from Oracle Sensor Edge Server into a business event that can be acted upon. For example, if you've implemented Oracle E-Business Suite 11i.10 Warehouse Management, you can associate an RFID read event with various business transactions, such as receipt of a shipment. Through that association, you can have a read event matched to some data in the application and have receipt and shipment transactions automatically processed without user interaction.
Oracle E-Business Suite also provides various capabilities for generating product codes and printing RFID tags. Writing information to a tag is like writing any other label. RFID tags are frequently laminated inside a label, with a bar code printed on the outside. "We need to recognize that, for many years, RFID and bar codes are going to be coexistent technologies. By laminating the RFID tag inside the bar code and printing the bar code label when you encode the number into the RFID tag, you get a single physical item that gives you both sides of the technology," says Chorley.
|
David A. Kelly (dkelly@upsideresearch.com) is a business, technology, and travel writer who lives in West Newton, Massachusetts.
|