As Published In

Oracle Magazine
May/June 2008
CHANNELS: Peer-to-Peer

Catering to Change
By Blair Campbell

Oracle ACEs stay current through advisory boards, social networking, and innovative applications.

Debra Lilley
Peer Specs

Company: Fujitsu, a provider of IT and communications solutions

Job title/description: Head of business intelligence in the Fujitsu Services EMEA Oracle practice; Oracle Fusion Champion working with Oracle E-Business Suite customers

Location: Belfast, Northern Ireland, United Kingdom

Oracle credentials: Oracle Certified Professional in Applications and Oracle Master in IT
Oracle ACE
What is your favorite tool or technique on the job? Good old-fashioned Oracle Discoverer. I love to enable end users to get at the data they put in. My brother-in-law is an Oracle user in a very large government department. He laughs at me for getting so excited by Oracle technology, but a few days ago he rang up and said he loved Oracle Discoverer. He had problems finding data in the application, and Discoverer solved the problem.

How do you use the internet today? My daughter is at university, and social networking sites are the only way to get her attention, so it's useful for that. . . . I'm also part of the pilot for Oracle Mix, the new community site for Oracle customers [see mix.oracle.com].

If you were going to the International Space Station for six months and could only take one Oracle reference book, what would it be? I'm excited to read Mark Rittman's Oracle Business Intelligence Suite Developer's Guide [McGraw-Hill/Osborne Media, March 2008].

Dennis Remmer
Peer Specs

Company: LogicalTech, an IT consulting, development, and integration firm

Job title/description: Oracle Fusion practice manager, running a business practice responsible for consulting, architecture, integration, and development involving SOA and Oracle Fusion Middleware

Location: Brisbane, Queensland, Australia

Length of time using Oracle products: 17 years

Oracle ACE
What's your favorite tool or technique on the job? I find Oracle JDeveloper 10.1.3—and now Oracle JDeveloper 11g—to be an excellent tool. In the ideal top-down/test-first world of service-oriented architecture [SOA], it provides great features—particularly with respect to integrating with a range of middleware environments and other tools like Oracle Business Process Analysis Suite.

Which new features of Oracle Database are you finding most valuable? The mature XML processing and internal Java virtual machine capabilities of the Oracle Database 10g and 11g platforms are incredibly important to the sorts of systems we're building today.

What advice do you have about how to get into Web and database development? Be technology agnostic, understand the business, understand the key standards, and take an architectural perspective. With SOA, you're potentially dealing with any number of disparate technologies—particularly around development platforms and infrastructure. You have to be flexible and cater to change.

Steve Romeo
Peer Specs

Company: BREG/Orthofix, a global medical device company

Job title/description: Director of IT, responsible for technology leadership for BREG/Orthofix in the United States, Mexico, and throughout Europe

Location: San Diego, California

Length of time using Oracle products: Eight years
Oracle ACE
Which new features of Oracle applications are you finding most valuable, and why? The new Oracle Manufacturing Execution System in Oracle E-Business Suite 12 is very exciting. Having the ability to run our business in a "demand pull" environment rather than a "push" environment means we're able to align our business to our customers' needs. It lets us proactively act on our manufacturing demand rather than struggling with meeting product demands.

Tell us about a unique use of applications at your company. We utilize a mobile supply chain in such a way that all our transactions are recorded live on the manufacturing floor. For instance, the process of loading and unloading a truck is accomplished through scanning the boxes through the system, which updates our single global instance in real time. This makes the entire company more efficient, ultimately getting our products to customers much faster and more accurately than traditional methods.

What would you like to see Oracle, as a company, do more of? Embrace users' ideas and needs. I've seen tremendous improvement in this area with Oracle's customer advisory board process—and continuing on this path is great for both Oracle and the users.



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