10g database logo Oracle Data Mining for Integrators and IT
Realizing the value of data mining...
Too often, amazing insights into business problems are achieved by advanced analytic techniques, only to go unused because leveraging those results takes too long or can't be effectively integrated with the business process or applications.

Oracle Data Mining changes the nature of the equation for consultants, IT departments, and application vendors by making data mining a natural extension of the Oracle Database. You already rely on Oracle Database to store and manage your data. You are increasingly leveraging in-database analytics such as statisical functions to derive more value from your database investment. Now, you can take the next logical step by performing data mining analysis right where the data exists: in the database.

Why incur the costs and overheads associated with a third party tool? Oracle Data Mining provides essential data mining techniques while allowing you to integrate those results into existing or new reports and augment applications with advanced analytic results.

In-database mining, as provided by Oracle Data Mining, keeps not only the data in the database where it is safe and secure, but also keeps the data mining models and results there as well, where they are immediately usable in SQL queries and applications.

With ODM's SQL and Java APIs, you can integrate data mining into existing business processes, workflows, and applications. The Oracle Data Miner graphical user interface enables you to quickly generate PL/SQL code to operationalize your mining activities.

Oracle Data Mining empowers you to:

Create More Value for Your Organization Differentiate your product and take your applications and reports to the next level. Don't just report on the past, but make predictions and deliver new insights about future behavior and results.

Deploy results when and where they are needed —Data Mining models and results exist in the database to be combined with your SQL queries for immediate use. Eliminate the pains of exporting or migrating results into another environment.

Use more of your data for more accurate results. Oracle Data Mining scales to produce models and score on large volumes of data using ODM's parallel algorithms, or if desired, Oracle Real Application Clusters (RAC), for proven 24x7 database operation. Oracle Data Mining mines data directly in the Oracle Database kernel for high performance model building and scoring, yielding greater throughput.

Make Your Work Easier Integrate results more easily using powerful SQL and Java APIs that enable integrating business processes, workflows, and applications with advanced analytics. Use simple, yet powerful scriptable PL/SQL procedures for building and testing models. Use seamless prediction operators in SQL for scoring data dynamically as part of SQL queries allowing you to seamlessly query, summarize, analyze, and mine the same data in the same analytic engine—Oracle Database. Use the JSR-73-compliant Java API for building advanced analytic Java applications and accessing data mining result objects. With Oracle Data Mining, you have a choice of interface.

Increase your value by providing more predictive analytic results to your organization more quickly and easily. Mine star schemas directly and leave data in its original form for mining.

Administer fewer software and hardware components to achieve superior results. Minimize your analytics footprint—Oracle Data Mining resides in the Oracle Database kernel. No separate installation, backup, recovery, or maintenance required. Manage your models as standard database objects. Leverage more of the powerful Oracle Database environment such as service mechanisms for scheduling, email notifications, push/pull messaging.

With Oracle Data Mining, you control the entire data and information flow. Explicitly grant users access to data, models, and analytic reports to better exploit your data. Apply mining models to large volumes of data using Oracle Data Mining's parallel algorithms, deploy models for real-time scoring. For flexibility and scalability use Oracle Real Application Clusters (RAC) for proven 24x7 database operation.

Transform IT from a Cost to a Profit Center

Lower your organization's total cost of ownership. You've already invested in Oracle Database, now you can leverage your existing IT environment's skills, resources, and infrastructure. With Oracle Data Mining, reduce you annual costs for traditional statistical software packages.

Take your data warehouse from a repository of historical to a wealth of new predictions and insights that help your business target the right customers, combat fraud, deliver the right product to the right customer, identify shopper profiles, etc. Oracle Data Mining supports a wide range of business problems.

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