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What Is Oracle Data Mining?
 Oracle Data Mining is powerful data mining software embedded in the Oracle database that enables you to discover new insights hidden in your data. Oracle Data Mining helps businesses to target their best customers, find and prevent fraud, discover the most influential attributes that affect Key Performance Indicators (KPIs), and find valuable new information hidden in the data. Oracle Data Mining helps technical professionals find patterns in their data, identify key attributes, discover new clusters and associations, and uncover valuable insights.

Oracle Data Mining is an inexpensive tool compared to that of major competitors and, by being part of your standard information technology investment, significantly reduces your total cost of ownership.

Oracle Data Mining enables you to go beyond standard query and reporting tools, and online analytical processing (OLAP). Query and reporting and OLAP tools can tell you who your top customers are, which products have sold the most, and where you are incurring the highest costs. Oracle Data Mining helps you go beyond a manual search and query-for-information approach towards a new methodology where data mining automatically digs through your massive amounts of data to help you predict, understand, and develop new insights.

Oracle Data Mining uses a wide range of state-of-the-art algorithms to extract hidden information. It embeds classification and regression, association rules and clustering models, attribute importance, feature selection, text mining, sequence matching, and alignment algorithms in the Oracle Database.

Data Mining Applications
 With Oracle Data Mining, you can implement strategies to:

  • Anticipate and prevent customer attrition
  • Acquire new customers and identify the most profitable customers
  • Identify promising cross-sell opportunities
  • Detect noncompliant and fraudulent activities
  • Discover new clusters or segments
  • Develop customer profiles
  • Identify likely targets and promising leads in drug discovery
  • Find association relationships of co-occurring items or events
  • Mine unstructured data, such as text

Oracle Data Mining Competitive Advantages
 With Oracle Data Mining, everything occurs in the Oracle database-in a single, secure, scalable, platform for business intelligence. Oracle Data Mining represents a breakthrough in business intelligence. Oracle Data Mining moves the analytical functions into the databas -with the data. Traditional alternatives force you to extract the data out of the database to separate unsecured and costly dedicated statistical, analytical, or mining servers.

Oracle Data Mining enables companies to:

  • KNOW MORE - Leverage your data and discover valuable new information and insights that were previously hidden.
  • DO MORE - Build applications that automate the extraction and dissemination of new information and insights.
  • SPEND LESS - Oracle Data Mining is significantly less expensive compared to traditional approaches and, as a component of your investment in Oracle technology, significantly reduces your total cost of ownership.

Oracle Data Mining achieves leadership status for Data Mining Tools in META Group METAspectrum Evaluation.

Building Advanced BI Applications
 Oracle Data Mining provides three interfaces to its data mining functionality in the Oracle database:

ODM JAVA API - ODM's Java API provides programmatic control of data mining functions to enable the automation of data preparation, model building, and model scoring operations to build advanced BI applications.

ODM DBMS_DATA_MINING PL/SQL API - Application developers can use ODM's PL/SQL API and DBMS_DATA_MINING_TRANSFORM PL/SQL package to build advanced BI applications, using a set of SQL primitives that can be invoked in PL/SQL program blocks. ODM's PL/SQL API provides a language and development methodology familiar to the majority of Oracle server developers and database administrators (DBAs).

Oracle Data Miner - Oracle Data Miner provides a graphical user interface for data analysts to build, evaluate, and apply data mining models. Oracle Data Miner guides the data analyst through the data mining process. Oracle Data Miner supports the simultaneous building of models and applications because it can automatically generate the Java or SQL code associated with the data mining activities. This tight coupling of the data mining and the application development processes uniquely positions ODM as the platform of choice for building automated and integrated data mining applications.

OracleBI Spreadsheet Add-In for Predictive Analytics
 OracleBI Spreadsheet Add-In for Predictive Analytics enables Microsoft Excel users to mine their Oracle database or Excel data using simple, "one click" Predict and Explain predictive analytics features. Predictive analytics provide automated methodologies that simplify data mining. Using Predictive Analytics, many more users can harness the power of Oracle Data Mining without requiring them to possess the knowledge of advanced data analysts.

Availability

Oracle Data Mining is available in the Oracle Database. It is an option in Oracle Database Enterprise Edition.