Your customers expect a seamless experience when they interact with your brand—on social media, mobile, in-store, through the call centre, on your website and when making a purchase online. And while 80% of CEOs believe their companies provide a good customer experience, only 43% of customers have had a consistent positive experience with a brand. *
Part of the issue is that many companies build their processes around internal organisational silos rather than around the customer. But many companies are crippled by customer relationship management systems that are so limited in scope and capabilities that they perpetuate those information silos and fail to provide the in-depth customer insight that today's businesses need.
Only Oracle offers a complete and integrated CRM solution that breaks down silos to deliver a seamless customer experience across marketing, sales, commerce, service, social, and configure, price and quote (CPQ). Whether deployed modularly to tackle specific business challenges or deployed as a comprehensive solution, Oracle's CRM approach enables your company to:
Learn more about Oracle's integrated solutions that take CRM to a whole new level.
Delivering the right message to the right person at the right time through a range of communication channels requires the ability to quickly collect data, gain insight and turn that insight into action. Modern marketing enables you to create personalised, meaningful experiences for customers, turning casual prospects into passionate advocates and achieving more revenue faster.
Today's mobile salesforce needs a CRM system that is easy to use and provides the relevant information they need to make sales faster. Sales management needs real-time insight into pipeline opportunities and sales numbers, and an efficient avenue for managing sales reps on the go. Oracle Sales Cloud delivers all that and more.
Commerce is about more than just transactions; it must be part of a single web experience. Customers expect a seamless, consistent and personalised experience across all channels they use to interact with your brand. Oracle Commerce Platform gives you the power to meet those demands.
Tap the power of social media to fuel your CRM with better insights, more targeted and effective content, better service and real-time collaboration. Capture only the relevant conversations around your brand and use advanced analytics to make use of those insights quickly.
A modern, integrated customer service approach leverages a multi-channel environment to provide better service at a reduced cost, monitors social media to identify and address potential service issues, and helps drive higher sales conversions.
Both enterprises and fast-growing midsize companies are looking for ways to streamline the entire opportunity-to-quote process as a critical component of their CRM programme. By making the entire sales process more efficient—including product selection, configuration, pricing, quoting, ordering and approval workflows—businesses are able to deliver better customer service and scale for growth.
Find out how Oracle enables you to break through organisational barriers to create a comprehensive CRM programme.Read the Solution Brief (PDF)
Explore the advantages of providing a consistent customer experience across channels.Watch the Video (2:24)
See why a modern CRM system needs a modern data platform and rapid operational integration.Read the Article
* Source: "Global Insights on Succeeding in the Customer Experience Era," Oracle, (2013) from market research survey of 1,300 global senior execs in North America, Europe, Asia Pacific and Latin America.