Oracle Marketing Cloud

Create Ideal Customers

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Modern Marketers use the only solution with integrated cross-channel, content and social marketing with big data for enterprise B2B and B2C.

Oracle Marketing Cloud provides CMOs with data-driven solutions to unify marketing resources and empower teams to deliver more personalised customer experiences across every channel that attract and retain ideal customers.

  • Personalise the Customer Experience—Attract and retain ideal customers by delivering relevant interactions across all of your marketing channels.
  • Unify Marketing Resources—Establish a central hub so your teams can plan, manage and orchestrate Modern Marketing strategies.
  • Grow Revenue and Demonstrate Value—With a unified yet detailed view of how customers interact with your company and contribute revenue, your team has the data to communicate marketing ROI.

How Modern Marketing Works

  • Understand Behaviour That Drives Revenue—The only marketing cloud with Digital Body Language and a data management platform (DMP) that enables you to aggregate, enrich and analyse your customer data in one place.
  • Optimise Content Across the Lifecycle—The only marketing cloud with integrated content marketing solutions to plan, create and deliver content across every aspect of your customer lifecycle.
  • Rely on the Proven Platform—The only marketing platform with proven enterprise scalability and open connections to the dozens of apps, systems and data sources you rely on to run your business.

Oracle Marketing Cloud solutions power the success of award-winning marketing teams worldwide. They target, engage, covert, analyse and use marketing technology and expertise to transform marketing in the digital age.

Modern Marketing for Business

Transform Sales and Marketing with Award-Winning Marketing Technology and Expertise—Target and segment your B2B database, launch engaging campaigns, read Digital Body Language, convert sales and analyse results. Create ideal customers for higher revenue performance. Explore Oracle Eloqua Solutions

Modern Marketing for Consumers

Create Orchestrated Marketing with Personalisation and Scale Across Every Digital Channel—Move beyond single channel B2C marketing campaigns. Interact in real time with 1:1 personalisation across every digital channel with integrated intelligence and brand consistency. Explore Oracle Responsys Solutions

Modern Marketing for Industries

Deploy the Only Tailored Marketing Solutions That Speak Your Language—Translate campaigns into revenue with industry marketing technology and expertise. Rely on the only tailored solutions that offer campaign blueprints, best practices and intelligent workflow. Explore Industry Solutions

Social Marketing

Make Social Connections to Grow Your Business with Engagement and Insight—Take advantage of the first unified social platform that delivers a seamless experience across social media listening, engagement, content creation, community management and analysis. Explore Social Marketing Solutions

Content Marketing

Deliver the Right Content at the Right Time to the Right Person on the Right Channel—Plan, produce and deliver engaging content across multiple personas and channels across the customer lifecycle. Increase engagement, lead quality and conversion for a better bottom line. Explore Content Marketing Solutions

Big Data for Marketing

Organise and Activate Data to Personalise Marketing Programs and Customer Experience—Turn data into action with the leading marketing data management platform that connects channels, audiences and media partners across mobile, social and web experiences. Explore Oracle BlueKai Solutions

Related Products and Solutions


Oracle Eloqua Marketing
Cloud Service: Overview

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"Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It's helping yield the best demand generation lead and web revenue results our company has ever seen."
—Dustin Grosse, Chief Marketing Officer, DocuSign








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