CRM: Satisfied customers are loyal customers

In every sector of business, the customer is and always will be the organisation’s most important partner. Long-term business success is only possible if customers are satisfied. And customer satisfaction can only come from a concerted effort to develop and nurture good customer relationships.

Product quality is no longer enough
It is no longer simply a question of whether customers are happy with your product or service. Market consolidation and the increased use of the internet to compare prices and products means that it is more and more important to focus on the customer relationship throughout the entire process. It is far more difficult and expensive to acquire a new customer than to retain an existing one.

Look after your customers
Effective customer relationship management (CRM) is vital to business success. CRM solutions support the sales process by providing reliable figures and data about customers and prospects to everyone involved in the sale. By providing a view of all offers, orders, delivery notes, bills, e-mails, faxes and other correspondence, CRM solutions allow customer-facing staff to handle requests or problems faster and more accurately. CRM is good for your customers and good for your organisation.

Oracle's CRM solutions comprise a wide range of applications for effective customer relationship management. Oracle’s open, standards-based architecture allows customer-related business processes to be automated and streamlined, ensures optimum data quality and provides the right information to the right person at the right time.

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