This lead-generation dashboard tracks and measures campaign effectiveness in real time, to help marketers drive campaign results and lead-conversion rates and compare individual campaign results to target metric. Oracle Marketing Analytics Dashboards provide a complete, up-to-the-minute picture of customer preferences, buying behavior, and profitability. Oracle BI Applications are natively available on mobile and tablet devices including Apple iPad shown above. Complete, up-to-the-minute information about campaigns is available over the Web and on mobile devices.