On June 5, 2012, Oracle announced that it has entered into an agreement to acquire Collective Intellect, Inc. of Boulder, Colorado, a leading provider of cloud-based social intelligence solutions that enable organizations to monitor, understand, and respond to consumers' conversations on social media platforms such as Facebook and Twitter.
The transaction has closed.
Collective Intellect's semantic analytics engine processes tens of millions of conversations daily, transforming social conversations into actionable intelligence. Collective Intellect's solution eliminates irrelevant and duplicate data, captures a clean signal, determines consumers' intentions and interests, and automatically identifies emerging trends and hot topics to help organizations drive better decisions with meaningful consumer data.
By integrating Collective Intellect with Oracle's Software-as-a-Service products and Social Platform, Oracle will enable marketing organizations to create more targeted marketing campaigns; help customer service teams respond quickly to customer feedback on social media; generate targeted leads and opportunities for sales teams; and strengthen how companies build more effective brands using the Internet and social media.
The combination of Oracle and Collective Intellect's solutions will enable organizations to build stronger relationships with consumers through intelligent understanding of their social conversations, and to respond with appropriate action and engagement.