On June 5, 2012, Oracle announced that it has entered into an agreement to acquire Collective Intellect, a leading provider of cloud-based social intelligence solutions that enable organizations to monitor, understand, and respond to consumers' conversations on social media platforms such as Facebook and Twitter. The transaction is expected to close in the second half of the year, and until the transaction closes, Oracle and Collective Intellect will continue to operate independently, and it is business as usual.
The popularity of social media has created billions of social conversations. Social media platforms allow consumers to discuss a wide range of topics to a large audience, including their personal experiences about customer service and purchasing decisions. As more consumers turn to social media, their purchasing decisions are influenced by what they read and hear on these platforms. Organizations need the ability to listen, understand and respond intelligently to these social conversations allowing them to create better marketing campaigns, improve customer service, generate targeted leads and opportunities and enhance products and services with real-time feedback.
Collective Intellect's semantic analytics engine processes tens of millions of conversations daily, transforming social conversations into actionable intelligence. Collective Intellect's solution eliminates irrelevant and duplicate data, captures a clean signal, determines consumers' intentions and interests, and automatically identifies emerging trends and hot topics to help organizations drive better decisions with meaningful consumer data.
By integrating Collective Intellect with Oracle's Software-as-a-Service products and Social Platform, Oracle will enable marketing organizations to create more targeted marketing campaigns; help customer service teams respond quickly to customer feedback on social media; generate targeted leads and opportunities for sales teams; and strengthen how companies build more effective brands using the Internet and social media.
The combination of Oracle and Collective Intellect's solutions will enable organizations to build stronger relationships with consumers through intelligent understanding of their social conversations, and to respond with appropriate action and engagement. Oracle's leading sales, marketing, service, commerce, social data management and analytics, combined with Collective Intellect and the recently announced pending acquisition of Vitrue, by Oracle, is expected to create the most advanced and comprehensive social relationship platform.
Executive Vice President
Oracle is currently reviewing the existing Collective Intellect product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Collective Intellect's product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Collective Intellect or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.
Cautionary Statement Regarding Forward-Looking Statements
This document contains certain forward-looking statements about Oracle and Collective Intellect, including statements that involve risks and uncertainties concerning Oracle's proposed acquisition of Collective Intellect, anticipated customer benefits and general business outlook. When used in this document, the words "anticipates", "can", "will", "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Collective Intellect, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business, and the possibility that Oracle or Collective Intellect may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Collective Intellect. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor Collective Intellect is under any duty to update any of the information in this document.