On December 22, 2014 Oracle announced that it has signed an agreement to acquire Datalogix to extend Oracle Data Cloud with industry-leading solutions for data-driven marketing to inform and measure cross-channel digital marketing. The transaction has closed.
Datalogix connects offline purchasing data to digital media to improve audience targeting and measure sales impact. Datalogix aggregates and provides insights on over $2 trillion in consumer spending to deliver purchase-based targeting and drive more sales. Over 650 customers including the top US advertisers and digital media publishers use Datalogix to increase the effectiveness and measurability of their advertising.
Datalogix will become part of the Oracle Data Cloud, a leader in Data as a Service. The combination will provide comprehensive consumer profiles that will power personalization across digital, mobile, offline and TV. With Datalogix, Oracle Data Cloud will deliver the richest understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.
Datalogix customers and partners: Please use your existing contacts for support, professional services, and sales.
Oracle is currently reviewing the existing Datalogix product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Datalogix’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Datalogix or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.
Cautionary Statement Regarding Forward-Looking Statements
This website contains certain forward-looking statements about Oracle and Datalogix, including statements that involve risks and uncertainties concerning Oracle's acquisition of Datalogix, anticipated customer benefits and general business outlook. When used on this website, the words "anticipates", "can", "will", "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Datalogix, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business, and the possibility that Oracle or Datalogix may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Datalogix. You are cautioned to not place undue reliance on forward-looking statements. Neither Oracle nor Datalogix is under any duty to update any of the information on this website.