Today, Oracle and Demantra, Inc. (“Demantra”) announced that they have entered into a definitive agreement whereby Oracle will acquire Demantra. We would like to take this opportunity to pledge our continued commitment to the success of your business and outline the benefits this transaction will deliver, once completed.
Demantra is a best-in-class provider of demand management, sales & operational planning and trade promotions management solutions. Demantra was founded in 1996 with a vision to deliver demand-driven planning solutions that enable the convergence of sales, marketing and the supply chain to create and execute a “one-number plan.” Demantra’s Spectrum Suite combines the strength of innovative, deep analytics with strong business-centric collaboration. Demantra’s customer base includes marquee names in multiple key industries including consumer packaged goods, consumer durables, media & entertainment, medical devices and retail. Demantra is headquartered in Waltham, Massachusetts and has assembled one of the largest teams focused on demand chain planning solutions.
With this acquisition, Oracle plans to offer customers a compelling, comprehensive solution for the extended enterprise that enhances demand visibility with powerful analytics for more accurate demand-driven planning, forecasting, and modeling. Oracle and Demantra have complementary products with a shared focus that information and adaptive business processes are key to achieving corporate supply chain goals. We are also committed to supporting our respective customers, which include many of the most successful companies in the world. With Demantra's proven demand chain solutions, and Oracle's leading technology infrastructure and existing ERP and supply chain applications, we plan to provide a seamless solution for the lean enterprise.
We anticipate that the proposed combination will provide many key benefits to our customers:
- Customers will have access to proven best-in-class demand and supply chain capabilities combined with comprehensive, world-class capabilities in ERP applications and technology infrastructure – all from the same vendor. This is expected to significantly reduce total cost of ownership while increasing customers’ ability to operate an integrated, information-driven enterprise.
- By combining the talents of both organizations, we will be better able to address evolving customer needs and effectively respond to industry trends that are driving the demand for complex demand and supply chain planning solutions.
- Customer investments in Oracle demand planning products will be fully supported and protected. We plan to offer such customers access to Demantra’s comprehensive capabilities and a compelling end-to-end solution footprint.
- Our integrated solutions for demand and supply chain planning includes plans to enhance demand visibility with powerful analytics for more accurate enterprise planning, forecasting and modeling requirements.
- Our combined solutions will facilitate transformation of customers’ supply chain operations to leading-edge infrastructure that improves competitive advantage.
We are excited about this acquisition and how it will accelerate innovation in supply chain planning and management. Oracle representatives will be reaching out to you to answer any questions that you may have. We will also be hosting an online Customer and Partner Town Hall Meeting on June 13, 2006 at 8:30 a.m. PT. Information about this meeting and other information about the transaction can be found at http://www.oracle.com/demantra.
We appreciate your continued support.
Sincerely,
Rick Jewell
Senior Vice President, Applications Development
Oracle
This document is for informational purposes only and may not be incorporated into a contract. The proposed transaction is subject to closing conditions.