Oracle has acquired FatWire Software (FatWire), a leading provider of web experience management solutions.
FatWire's solutions are designed for business users with easy-to-use tools, enabling marketers to optimize the online experience for customers.
The proposed acquisition of FatWire supports Oracle's strategy to provide the broadest unified software suite for web experience management. FatWire's solutions complement and further extend Oracle's solutions including BI, CRM, Enterprise Content Management, WebCenter and ATG Web Commerce. Oracle and FatWire together expect to provide the most complete web experience management solution—enabling companies to fully optimize the multi-channel online customer experience through an integrated and scalable platform.