On July 10, 2012, Oracle announced that it has entered into an agreement to acquire Involver, a leading provider of SML™ (Social Markup Language), a social media development platform that enables developers to create highly customized marketing applications for social media sites and web campaigns.
The transaction has closed.
Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers and anticipate buyers' needs. The combination of Involver with Oracle is expected to create the most advanced and comprehensive cloud-based social platform across marketing, sales and service touchpoints. Involver's SML technology is expected to extend Oracle's social platform to help customers more easily and cost-effectively collaborate and build engaging applications and social experiences across their social campaigns and sites.
Oracle is currently reviewing the existing Involver product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Involver's product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Involver or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.
Cautionary Statement Regarding Forward-Looking Statements