I am pleased to announce that Oracle has acquired the intellectual property assets of Sigma Dynamics, a leading provider of real-time predictive analytics technology. We want to share this exciting news with you, and let you know how we anticipate this transaction will benefit you as a valued Oracle customer.

Sigma Dynamics’ Real-time Decision software combines customer insight and business requirements to make the best recommendation in each customer interaction and operational decision by intelligently adapting to continuously changing information. Key decision applications include real-time offer management, field service optimization, predictive call routing, and fraud detection. In combination with Oracle Business Intelligence Suite and Oracle Fusion Middleware, businesses will be able to leverage the insight contained in both historical and real-time data sources to drive better decisions in practically any situation.

With the combination of Oracle and Sigma Dynamics’ technology, businesses will benefit from improved profitability of customer interactions, and more intelligent business processes through automated decision points. The combined solution integrates with CRM, ERP and legacy systems to allow organizations to continuously adapt business process performance and leverage real-time learning to help businesses drive down the cost to serve customers, improve cross-sell and up-sell opportunities, retain more customers, and increase customer satisfaction.

Sigma Dynamics has been an Oracle Siebel OEM partner since January 2005 and the foundation for Oracle’s Siebel Real-Time Decisions (RTD). RTD for Call Center leverages rich historical customer insight provided by both Oracle’s Siebel Business Analytics and Siebel CRM to drive more intelligent and profitable customer interactions through real-time intelligent offer recommendations. We plan to make Sigma Dynamics’s technology available standalone as well as to integrate the technology with other Oracle Applications. In addition, we expect the Sigma Dynamics’ technology to be the basis of integral components of Oracle Fusion Middleware, providing increased enterprise application adaptivity and extending the value of Oracle Business Intelligence with operational decision capabilities.

We are excited about this acquisition and how it will enable you to derive superior business value from your existing investments in Oracle solutions. More information about the transaction can be found at Oracle.com/SigmaDynamics.

Sincerely,

Paul Rodwick
Vice President, Product Management
Oracle Business Intelligence

The above is for informational purposes only and may not be incorporated into a contract.