Launched in 2008, 11ST is Korea’s largest online marketplace where customers and sellers can freely trade retail goods, ranging from clothing and food, to electronic equipment, without any barriers. From browsing to purchasing, 11ST provides customers with a secure, innovative, and reliable online shopping experience supported by SK planet’s mobile-optimized technology. Averaging 20 million visitors a month, 11ST achieved more than tenfold turnover growth over the last four years, which is the fastest volume increase in the country’s distribution industry.
11ST chose Oracle over other vendors because it enabled seamless integration with its existing applications without any changes. Oracle Exadata also demonstrated outstanding data compression capabilities during testing, enabling the company to increase business opportunities and improve its bottom line.
“We were confident that Oracle Exadata and Oracle GoldenGate would support our business requirements. We were particularly interested in its high-compression rate and high-performing database platform, which enable us to expand our analytical capabilities and develop innovative marketing services that were not possible before,” said Park Won, team manager, 11ST.
11ST implemented Oracle Exadata X2-2 quarter rack and Oracle GoldenGate 11g consecutively, and it upgraded to a half rack after the initial implementation. The deployment ran smoothly and was completed on time.