Participate in Oracle Customer Programs
3M India Limited, the Indian subsidiary of 3M Corporation, was established in 1988. The company sells around 7,000 products in India, ranging from Post-it® notes, films, tapes and adhesives, abrasives, chemicals, electrical circuits, and floor pads, to cleaning products, matting, and medical instruments. It sells to organizations in the healthcare, industrial, retail, construction, transportation, energy, utilities, mining, general office, and home markets.
3M India has two research and development centers at Bengaluru and Gurgaon in Delhi’s National Capital Region. It also has manufacturing facilities in Bengaluru, Pimpri, and Ranjangaon in Pune, Ahmedabad, and Pondicherry.
3M India initially evaluated a range of customer relationship management systems that could be rolled out as a hosted solution or installed at the company’s premises.
“Following the evaluation, we felt that Oracle CRM On Demand would best suit our business objectives,” said Joshi. “The ability to reduce capital expenditure costs associated with purchasing and managing hardware while making use of an adaptable, on-demand solution was very attractive.”
CRM IT held workshops with staff at 3M India to define requirements and design the system. Teams from both companies worked through 3M India’s main business pain points before deciding how the application would be designed and configured.
“CRM IT’s technical specialists were involved early in the engagement process and quickly understood the nuances of our different businesses, which is critical for a successful companywide implementation,” said Joshi.
“They helped load our existing customer data into Oracle CRM On Demand, and ensured the application was integrated with some of our backend systems, which provided continuity for our business data.”