Agora S.A. is one of the largest and best-known media companies in Poland and in Central and Eastern Europe. In addition to its portfolio of press titles, outdoor advertising media, film network, and radio stations, Agora runs several dozen topic-specific Web sites, including sites for news, classified ads, entertainment and social forums, integrated under the Gazeta.pl group. These Web sites are among the most popular in their categories. In 2011, the total reach of all Agora Web sites was 61.3% with 11.7 million users, which ranked Agora third among portal providers in Poland.
One of the company’s newest initiatives is an online advertisement service, driven by a dedicated ad creation system, which publishes targeted banner ads. The system uses as many as 200 user attributes associated with ad history and customer behavior information to serve up targeted ads in real-time. To optimize system operation, Agora deployed Oracle Coherence on 20 Java Virtual Machines. This architecture has dramatically boosted the ad creation system’s performance, scalability, and speed, As a result of deploying the Oracle solution, Agora can now support the rapidly growing number of ads without having to invest in new hardware.