Al Jomaih Automotive is a business division of the Al Jomaih Group, a family business founded in 1936 and now one of the largest enterprises in the Middle East, engaged in distribution, manufacturing, telecommunications, financial services, real estate, energy, and many other markets. Al Jomaih Automotive is the largest General Motors dealer in the Middle East.
The company first deployed Oracle Database, Oracle E-Business Suite, and Oracle Business Intelligence Discoverer in 2005. But recently, Al Jomaih Automotive had unacceptable bottlenecks on branch shop floors, inconveniencing customers and restricting workflow across its three business lines—automobile sales, automotive parts sales, and servicing.
To combat these concerns, the company took steps to transform customer expectations by improving database performance with the deployment of cutting-edge hardware technology. Specifically, it upgraded to Oracle Database, Enterprise Edition 11g and replaced its legacy HP servers with Oracle Exadata Database Machine X2-2 and the Oracle Linux operating system. With the implementation, the company reduced the time it takes for service advisors to open a service request from 30 minutes to a few seconds, and enhanced system performance by 9,000%.
Al Jomaih Automotive had already used Oracle Database, Oracle enterprise resource planning applications, and Oracle Business Intelligence Discoverer for years. It was happy with its database and software functionality, but was not satisfied with hardware performance. Since company management was impressed with Oracle’s expertise, experience, and presence in Saudi Arabia and the Middle East, it chose the company to create a single-vendor architecture, based on Oracle Exadata.
“We considered other vendors, as management is very strict about mandating a thorough bidding process that evaluates more than one proposal. We contacted our legacy server vendor, and other vendors, but we were always inclined toward Oracle Exadata because it is a unique solution that delivers outstanding performance improvements to automotive sales and servicing branches,” said Nezar Shehabuddeen, senior Oracle ERP consultant and project manager, Al Jomaih Automotive.
Al Jomaih Automotive purchased Oracle Exadata Database Machine X2-2 in July 2011 and went live in March 2012. Implementation took two months longer than anticipated because the company’s existing environment proved unstable and required remedial work during the migration. After securing the old systems, Al Jomaih Automotive began actively deploying its Oracle Exadata environment.