Ahmed Mohamed Saleh Baeshen & Co. (BAESHEN & CO.)is one of the best known fast-moving consumer goods companies in Saudi Arabia’s rapidly growing consumer goods sector. Established more than 80 years ago, the company produces tea, sugar, beverages, and other products. BAESHEN & CO. buys, samples, blends, packages, markets, distributes, and sells variety of teas. Its flagship brand Rabea Tea competes strongly with multinational brands. BAESHEN & CO. combines the qualities of a long-standing family business with the latest, advanced technology to achieve maximum efficiency and control for its fully independent supply chain. Its tea factory meets Hazard Analysis and Critical Control Points international food safety standards, and ISO 9001-2000 international quality management standards, as certified by the Saudi Arabian Standards Organization.
“We had successfully used Oracle E-Business Suite for more than 10 years. We wanted to update to the latest version to maintain Oracle license support and gain greater flexibility and scalability while accurately mapping the 45% of customized modules we tailored to our consumer goods business over that decade. Oracle delivers the most robust financial software available. Our users are very familiar with the technology, and Oracle partner Wipro Arabia’s unrivalled presence as a consultancy in Saudi Arabia made it easy for us to train our employees and successfully go live on time and with a streamlined transition,” said Zahid Mohammed Ali, IT applications manager, BAESHEN & CO.
BAESHEN & CO. established a steering committee to help guide its big-bang go live over a five-month rollout. The phased installation first mapped the previously customized modules to ensure a smooth migration to Oracle E-Business Suite 12.1.3. The team completed the implementation within budget and with 10 days to spare in the timeline, enabling BAESHEN & CO. to also conduct an internal review and final checks before going live.
“The Oracle implementation was a truly cross-functional effort. Everyone saw the importance of the project and contributed to its success. BAESHEN & CO. is a company that truly understands the importance of technology and automation in the business. The nearly full-suite implementation was a testament to this project. The quality, speed, and ease of the implementation was admirable, and I would like to thank Zahid Ali, the project manager, for his efforts to ensure this,” said Ali Alzain, head of IT and corporate services for Ahmed Mohamed Saleh Baeshen & Co.at the time of project implementation.
“We believe successful implementation is achieved through a balance of significant experience, a working knowledge of today's best practices, and access to cutting-edge technology. This is a collaborative success that made Ahmed Mohamed Saleh Baeshen & Co. a pioneer in the region,” said Khalid Baeshen, Chief Executive Officer, Ahmed Mohamed Saleh Baeshen & Co..
BAESHEN & CO. selected Wipro Arabia, the regional arm of a well-established Oracle partner with excellent local presence and a large pool of skilled consultants, experienced with Oracle E-Business Suite and the Saudi consumer goods market.
“Choosing the right partner was very important to us. We invited 12 partners to deliver the Oracle E-Business Suite solution required to automate our consumer goods processes, produce tea batches faster, and cut stock management costs. We then reduced the short list to three, based on local presence, availability, reputation, market share, and management enterprise. Ultimately we selected Wipro Arabia as our preferred implementation partner to take advantage of the local availability of a rich consultant pool, unrivalled contingency planning, and the extensive expertise necessary to fill any unforeseen gaps in knowledge, skills, and deliverables,” said Zahid Ali.