Baillie Lumber is one of North America's largest hardwood lumber manufacturers and exporters. The company provides hardwood logs, lumber, and proprietary grade products—including cherry, maple, oak, ash, walnut, and exotic lumber species—to furniture, cabinet, and flooring manufacturers and distributors. Founded in 1923 by James A. Baillie, the company has grown from a regional supplier of domestic hardwoods to an international hardwood manufacturer, with the capability of shipping hardwood lumber to any region of the world.
The company operates a complex distribution network for its own products as well as those it distributes for its partners. It ships from more than 300 points of origin to over 500 end users. Approximately 35% of Baillie’s shipments are domestic, and 65% are bound for more than 60 international destinations.
The company managed its transportation operations using a homegrown legacy system developed more than 20 years ago. As Baillie added transportation modes, it had to bolt new instances onto the system, resulting in a highly siloed environment that limited visibility. The system was nearing end of life and could not deliver the flexibility, visibility, automation, and reporting capabilities that today’s market demands.
Baillie selected Oracle Transportation Management and Oracle Business Intelligence Enterprise Edition to create a centralized hub from which it effectively manages all transportation modes—including more than 300 flatbed truck carriers, 1,200 monthly ocean exports, and more than 60 monthly, intermodal shipments. Baillie also gained the ability to track shipments, from order through delivery, to reduce costs and provide a critical, value-added service to retail and manufacturing customers.
Today, the company can identify, record, and make available more than 20,000 rates from multiple carriers to identify the most cost-effective and fastest options, helping to drive down costs and provide greater flexibility to meet customer requirements. Baillie has also automated tendering processes, enabling it to support significantly higher volumes using the same number of employees that are dedicated to the transportation function. In addition, the system sends instant notifications to key stakeholders―including drivers, suppliers, and customers―when an activity has occurred, which has improved communication and saved time.
Baillie Lumber Company selected Hitachi Consulting as the implementation partner for the base solution installation and domestic shipping configuration. Oracle partner MavenWire assisted with configuration for export transportation, as well as intermodal configuration.