Founded in 1905, Banco Galicia is one of the leading private capital banks in the Argentine financial system. Through its distribution channels, both traditional and alternative, it sells a wide range of financial products and services for individuals and businesses.
The bank operates one of the most extensive and diversified distribution networks in the Argentine private financial sector. It offers its clients more than 350 contact points through its banking branches and electronic banking centers, in addition to 200 customer care centers operated by regional card companies. Its clients also rely on access to the first payment service via cellphone and the first internet financial portal established by a bank in Argentina.
Banco Galicia considered several options for its loyalty program infrastructure, including developing its own tools in-house, buying a commercial solution, and hiring a third-party service provider to manage the program.
The bank selected Siebel Loyalty Manager, based on its previous experience with Siebel CRM applications and the synergy and integration between Siebel CRM and Siebel Loyalty Manager. “We needed a reliable, available, and flexible platform, that would allow us to deploy the solution within a reasonable time. Oracle met this requirement, giving us enough confidence to move ahead with this project,” said Guillermo Feehan, system development coordinator, Banco de Galicia y Buenos Aires.
Banco Galicia worked with Oracle partner The Birchman Group, through its subsidiaries Birchman Consultores S.R.L. in Argentina and Birchman Spain, to deploy Siebel Loyalty Manager. “We worked with two consultants from Spain as well as with local consultants. Nearly 200 bank personnel worked on the project. They came from across the enterprise, including systems development, home banking, infrastructure, information security, loyalty management, and various business lines,” Vera said.
Banco Galicia launched the Quiero! Program exactly as planned on April 17, 2012.
“The Birchman Group actively participated in the development of Quiero!, working with us to implement Siebel Loyalty Manager as a powerful and scalable tool for managing our loyalty program,” Vera said. “It was with us every step of the way, from the beginning to the end of the project. The support we got from the Spanish and Argentinean consultants was key to our success,” Feehan said.