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British Medical Journal (BMJ) Group is a leading provider of trusted medical information and services, such as general and specialty journals, learning resources, career advice, recruitment services, and healthcare events. The group’s wide range of products help doctors, clinicians, researchers, and healthcare workers around the world improve patient outcomes.
BMJ Group wanted to improve data accuracy, enforce corporate integrity standards, maximize campaign results, and reduce back office administration. Using Oracle’s enterprise data quality suite, the group can more effectively profile, cleanse, and match millions of customer records and other data assets held in multiple, dispersed repositories. It also has streamlined the migration of sales and customer data to its new customer relationship management (CRM) system.
BMJ Group chose Oracle’s enterprise data quality suite following a rigorous evaluation of Oracle and several leading competing products, including Dataflux, and Trillium. It selected Oracle’s solution for its rich functionality, intuitive interface, support for nonLatin and nonEnglish names and addresses, and ability to enrich in-house information using data from third-party sources.
“Oracle’s enterprise data quality suite offered the most comprehensive profiling, matching, analysis, and transformation functionality of any product on the market from a single, unified platform. It also provided unrivalled flexibility to map capabilities to our specific business needs,” said Hari Thandi, manager, information Services, BMJ Group Ltd.