BouMatic Improves Forecasting, Inventory Management, Strategic Pricing, and Remote Access to Business Data with Upgraded Enterprise Applications
 
 

BouMatic Improves Forecasting, Inventory Management, Strategic Pricing, and Remote Access to Business Data with Upgraded Enterprise Applications

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BouMatic is a global leader in the design, manufacture, and supply of quality milking systems and dairy farm equipment, including milking parlors, herd management systems, milk cooling systems, dairy hygiene chemicals, udder healthcare products, hoof care products, dairy supplies, and equipment spare parts.

The company first deployed Oracle’s JD Edwards EnterpriseOne applications in 2004 and has been running its business on them since that time, achieving significant visibility into operations management as well as additional operational efficiency across its global enterprise. In 2011, as BouMatic began to prepare for an expanded Oracle footprint, including the deployment of Oracle Business Intelligence Enterprise Edition, it wanted to ensure current support for its enterprise applications. The executive team decided the time was right to upgrade to JD Edwards EnterpriseOne 9.0 to meet those requirements and benefit from new functionality, including Oracle Business Intelligence Publisher, as well as expanded forecasting capabilities. In mid2012, BouMatic further extended its Oracle footprint with Oracle CRM On Demand, which enabled the company to achieve a 360-degree view of prospective and current customers from a single system and provide its marketing team with greater insight and flexibility to launch targeted campaigns. It also gained the ability to expedite product returns through integration between Oracle CRM On Demand and the company’s JD Edwards CRM applications.

 
 

 
 

Challenges

A word from BouMatic

  • “JD Edwards EnterpriseOne has played an important role in our growth over the last eight years. The upgrade to JD Edwards EnterpriseOne Version 9.0 significantly extended the value of our investment with new reporting, basket pricing, and forecasting capabilities, and it expanded the ability to support an increasingly remote team.” – Mark Draheim, Global IT Director, BouMatic

  • Provide an increasingly global and mobile sales force representing the company’s diverse line of milking systems and dairy supply products with convenient access to critical enterprise applications
  • Improve ability to quickly and competitively bundle and price products for various lines, including milking systems, cooling systems, and herd care products
  • Ensure current support for the company’s JD Edwards EnterpriseOne applications, on which it runs its global manufacturing, sales, and business operations
  • Provide the sales team with up-to-date and complete information on customers and prospective customers, as well as convenient access to this information
  • Improve ability to efficiently manage product returns
  • Elevate the impact and effectiveness of targeted marketing campaigns

Solutions

Oracle Product and Services

  • Upgraded to JD Edwards EnterpriseOne 9.0 and benefitted from its Web-based interface that provides employees, including external sales personnel and field service teams, with rapid, yet secure access to the company’s enterprise applications―helping them to improve productivity
  • Accelerated and improved the readability and presentation of invoices as well as various management reports with Oracle Business Intelligence Publisher, available with JD Edwards EnterpriseOne 9.0
  • Improved ability to create bundled pricing and discounts with upgraded basket pricing functionality in JD Edwards EnterpriseOne 9.0 Financials, enabling the company to more competitively price its dairy-industry equipment and herd care products without manual intervention
  • Continued to benefit from JD Edwards EnterpriseOne Manufacturing’s flexibility to support the company’s diverse manufacturing environment, which produces a wide variety of stock items, such as livestock gates, as well as configured products, such as receiver jars
  • Ensured accurate and available inventory, such as udder healthcare products and dairy hygiene chemicals, which the company’s agricultural customers rely on to ensure the health of their herds
  • Improved forecasting and inventory management with greater visibility into global capacity, lead times, and stock
  • Deployed Oracle CRM On Demand and provided sales team members with 360-degree visibility into current and prospective customers through the convenience of a Web browser, improving productivity and sales call impact
  • Enabled sales managers to track and analyze the sales pipeline as well as sales by customer, region, sales representative, product line, and distributor, for greater insight into performance
  • Positioned the company to ensure maximum flexibility by integrating its Oracle CRM On Demand environment and JD Edwards EnterpriseOne CRM applications to more effectively manage returns and coordinate customer service

Resources