As a full-service electronic communications operator offering mobile, fixed, TV, internet, and cloud computing, Bouygues Telecom stands out for innovative products and services and its award-winning customer relations that serve 11.1 million mobile customers and 1.9 million fixed-broadband customers, including more than 1.5 million professional and corporate clients and over 1.6 million of Bouygues Telecom’s B&YOU clients.
After inventing the mobile talk-plan concept in France in 1996, Bouygues Telecom has continued to be a pioneer in innovation. It introduced the first unlimited call plans with Millennium (1999) and Neo (2006). In 2007, it launched the first fixed-mobile convergence offer for corporate customers. In 2009, it invented the all-in-one solution with ideo, the first quadruple-play offer in the market. As early as July 2011, it invented mobile telephony 2.0 with B&YOU, the first SIM-only, web-only offer. In June 2012, Bouygues Telecom launched Bbox Sensation, its new range of routers packed with the most innovative technologies on the market that will transform the digital home experience. And, in November 2013, it introduced Box Internet by B&YOU, a double-play service that democratizes the access to Internet.
Its mobile network covers 99% of the French population, which subscribes to its 2G service, while 96% of the population receives Bouygues Telecom’s service for 3G+ service, which runs at a rate of up to 7.2 Mb/s. In addition, it provides 60% of the population with H+ (4th generation connectivity), which can deliver up to 42 Mb/s. Bouygues Telecom is also deploying a nationwide 4G network, and this has already been adopted by 63% of the French population, so that 40 million people in France have had 4G connectivity since October 2013. Each day, the company’s 9,055 employees develop solutions aligned with changing customer needs. Two thousand customer-relations advisers, along with a distribution network driven by its 2,500 sales advisers and the company’s websites ensure optimum customer service on a daily basis.
“We were already satisfied Siebel CRM users for our marketing campaign management when Oracle presented Oracle Real-Time Decisions as means to gain added insight into our customer base. We are very pleased with the results, and the ease of working with Oracle is one of the reasons for our continued loyalty,” said Eric Dobremer, CRM IT Development Manager, Bouygues Telecom.