BRICOL-M s.r.o. Increases Profitability with Real-Time Insight from Business Intelligence
 
 

BRICOL-M s.r.o. Increases Profitability with Real-Time Insight from Business Intelligence

  • Oracle Customer:  BRICOL-M s.r.o.
    Location:  Valtice, Czech Republic
    Industry:  Retail
    Employees:  16

BRICOL-M s.r.o. is a container glass distributor and manufacturer, offering the largest selection for bottles for wine, sparkling wine, beer, and other alcoholic drinks in the Czech Republic. Its rich product assortment also includes fruit jars, demijohns, tasting devices, carafes, and glass giftware.

BRICOL-M s.r.o needed to extract analytical data from the company’s production system that holds design, commissioning, purchase, and sales data for the company’s approximately 300 alcoholic beverages producer customers located in Czech Republic, Slovakia, and several European countries. The company also sought to leverage business intelligence—such as quantities, fulfillment times, and error rates—and generate this information in real-time, a task that previously took several hours to complete.

The company deployed Oracle Business Intelligence Standard Edition as a centralized solution for purchasing, sales, and marketing personnel, enabling the organization to obtain business intelligence in real-time to achieve greater flexibility, agility, and efficiency.

 
 

 
 

Challenges

A word from BRICOL-M s.r.o.

  • “In our day-to-day operations, Oracle Business Intelligence Standard Edition provides us with immediate access to the in-depth information we need to make well-informed business decisions.” – Peter Dobes, Chief Executive Officer, BRICOL-M s.r.o.

  • Analyze information from the company’s production system that holds design, commissioning, purchase, and sales data for the company’s approximately 300 alcoholic beverage producer customers in Czech Republic, Slovakia, and several European countries
  • Generate business intelligence—such as quantities, fulfillment times, and error rates—in real-time, a task that previously took several hours to complete
  • Facilitate decision-making with quality database output
  • Enable detailed, postcontract analysis to determine the raw margin for each sales contract generates

Solutions

  • Deployed Oracle Business Intelligence Standard Edition as a centralized solution enabling the company's purchasing, sales, and marketing personnel to obtain business intelligence in real-time(rather than waiting several hours) while achieving greater flexibility, agility, and efficiency
  • Enabled key business decisions across the organization―for examples, helping purchasing staff to make decisions regarding the company’s product range, sales representatives to decide on prices and boost customer development, and marketing managers to determine the right product portfolio
  • Enabled six Oracle Business Intelligence users to create comprehensive analytical reports—including revenue breakdowns by period, region, representative, product, customer, and more—deepening the company's insight into profitable and unprofitable sales contracts
  • Enabled detailed postcontract analyses, minimizing the monetary risks associated with unprofitable contracts
  • Discovered profitability problems with a major sales contract after using Oracle Business Intelligence for one month, now realizing savings that amount to 50% of the yearly license costs
  • Minimized the risk of losing money on unprofitable contracts that do not contribute to the company’s raw margins by enabling detailed, postcontract analyses of sales contracts
  • Leveraged Oracle partner ABITec’s Oracle Business Intelligence expertise to add new reports at any time

Why Oracle

“Together with Oracle partner ABITec, we compared business intelligence software from multiple vendors. Oracle Business Intelligence Standard Edition convinced both ABITec and BIRCOL- M s.r.o. with its impressive business intelligence capabilities,” said Peter Dobes, chief executive officer, BRICOL-M s.r.o.

Partner

Oracle partner ABITec s.r.o. implemented Oracle Business Intelligence Standard Edition in January 2011.