The roots of BRISA Bridgestone Tire Manufacturing and Trading were laid by the Sabancı Group, the leading industrial conglomerate in Turkey, as a 100% Turkish investment named Lassa Tire Manufacturing and Trading Inc. Production started in 1977, with sales in 60 Turkish provinces through 186 authorized dealers. In response to growth in the global tire industry, the Sabancı Group signed a joint venture agreement with Bridgestone Corporation of Japan, a world-leading tire manufacturer—with each party holding an equal share in the company. Today, BRISA Bridgestone is a leading tire manufacturer in Turkey and Europe’s seventh-largest tire manufacturer, internationally recognized for customer satisfaction and business excellence.
“We have been using Oracle technology since 2000. Oracle Exadata Database Machine enabled us to make tire manufacturing more efficient and implement critical reports that we did not have the capacity to generate before. Working with the same manufacturer for both software and hardware provides multiple advantages: software compatibility, platform scalability and reliability, a single point of contact for all support and technical maintenance needs, and eased planning for business development,” said Mustafa Tacettin, plant automation systems manager, BRISA Bridgestone Sabancı Lastik San. Ve Tic. A.Ş.
“Oracle partner Bimsa created a test environment on Exadata with actual data from BRISA Bridgestone. We ordered Oracle Exadata after completing a few proof of concept tests. The system was up and running in a few days and the deployment caused no business interruption. We are planning to take our Tire Description System—our proprietary software that enables us to create and bring to market more than 1,300 different tires—from the current UNIX-based platform to Oracle Exadata. In the process, we will most likely migrate our current SAP-based enterprise resource planning application as well,” Tacettin said.
“We worked with Oracle partner Bimsa before. It helped us deploy most of our pre-Exadata Oracle footprint, such as Oracle Database, Oracle Business Intelligence, and Oracle SOA Suite. Bimsa’s expertise and flawless implementations allowed us to experience the full benefits of Oracle products for more than a decade and gave our management the confidence they needed to approve a migration from HP to Oracle Exadata for all our plant automation systems,” Tacettin said.