Caja de Seguros S.A. Increases Online Car Insurance Sales by 11%
 
 

Caja de Seguros S.A. Increases Online Car Insurance Sales by 11%

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Caja de Seguros S.A. (La Caja) is a leading company in the insurance market in Argentina. It provides insurance products for consumer and corporate markets, including automobile and life insurance. La Caja has more than 100 branches distributed throughout Argentina. Its call center has more than 208 positions, with additional employees serving other sales channels, such as in banks, at car dealerships, and for the Web site.

 
 

 
 

Challenges

A word from Caja de Seguros S.A.

  • “Oracle Consulting gave us the knowledge and support we needed to implement Oracle Real-Time Decisions. In the first six months of using this tool on our Web page, we increased sales of auto insurance policies through this channel by 11%.” – Hernán Boykier, Data Warehousing Manager, Caja de Seguros S.A.

  • Increase online sales of auto insurance by developing models that provide better support for Web operation
  • Improve the customer experience for obtaining quotes on the company’s Web site, to reduce drop offs during the online sales process

Solutions

Oracle Product and Services

  • Worked with Oracle Consulting in an end-to-end operation that included surveying, implementing, and developing models for its Web operations, ultimately integrating Oracle Real-Time Decisions into the company’s Web site
  • Gained vital knowledge transfer that improved the company's ability to use the tool
  • Used Oracle Real-Time Decisions to optimize the auto insurance quote Web page by more accurately profiling customers to recommend products that fit their needs and to reduce the number who leave the Web page without getting a quote
  • Integrated Oracle Real-Time Decisions with Oracle Database, Enterprise Edition and the company’s proprietary insurance sales system, which hosts customer information, to develop a historical record that enables the system to perform predictive analysis on the movements of Web site users
  • Increased the ratio of insurance sales made through the Web site by 11%
  • Improved the quality of product recommendations made to customers on the Web site with Oracle Real-Time Decisions within six months of deployment