censhare’s Shared-Storage Data Center Meets Diverse Customer Requirements for Digital Asset Management
 
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censhare’s Shared-Storage Data Center Meets Diverse Customer Requirements for Digital Asset Management

censhare, founded in 2001, is a leading publishing and information system developer and integrator. Working with publishing houses, media agencies, and corporate clients, the company’s consultancy and solutions provide the complete, multichannel, publishing workflow, encompassing output to print, web, mobile, and social media channels. censhare is a fast-growing company with more than 150 customers worldwide, including manufacturers (BMW, Dyson, Geberit, Opel, and Vitra); retailers (coop, REWE, and Migros); publishing houses (Condé Nast, Süddeutscher Verlag, Editora Abril, Hearst UK, and Verlagsgruppe NEWS); and financial and insurance companies (Deutsche Bank and SwissRe), among others. The company’s digital management asset platform is ranked among the leading publishing platforms worldwide.

 
 

 
 

Challenges

A word from censhare AG

  • “censhare’s digital asset management platform is based on Oracle’s Java and Oracle Database. To deploy our platform as a high-performing software-as-a-service model, we established a shared storage data center that enables us to meet very different customer requirements—from small corporate publishers, to large media agencies and leading publishing houses. Relying on Oracle’s integrated technology, we’ve ensured top performance and availability while ensuring industry-leading flexibility and the lowest total cost of ownership.” – Christoph Trost, Manager, IT Services, censhare AG

  • Enable customers, such as publishing houses, media agencies, and corporate publishers, to manage digital assets through streamlined and cost-effective workflows—for example, managing a leading car manufacturer’s international marketing publications
  • Enable extreme flexibility for the company’s software-as-a-service (SaaS) deployment model because customers, who range from small to very large companies, run their operations on different platforms and have heterogeneous requirements in terms of service scope, platform availability, and performance
  • Establish a robust platform to enable a small company engaged in high-profile publishing with its own IT specialists to virtualize corporate publishing systems with efficient end-to-end XML workflows
  • Provide the lowest total cost of ownership in the industry—taking into account Oracle Database licensing costs, server costs, and support and maintenance costs

Solutions

Oracle Product and Services

  • Established a shared-storage data center, based on Oracle’s Sun Server X3-2, Oracle Solaris 11.1, and Oracle Solaris Zones for the company’s digital asset management platform to meet heterogeneous customer requirements in terms of computing power and storage space with the industry’s leading IT environment for Java-based development
  • Used Oracle Solaris Zones to assign flexible storage space—from 10 gigabytes to 10 terabytes—to customers, such as corporate publishers and media agencies, enabling censhare to deliver a feature-rich and highly customizable media asset platform in a cost-efficient, easy-to-deploy SaaS model
  • Simplified system administration with new Oracle Solaris 11.1 features, such as the single-patch update mechanism, based on Oracle Solaris Image Packaging System
  • Reduced downtime risks with the Oracle Solaris Boot Environment which allows system administrators to roll back to the previous version
  • Deployed Sun Server X3-2 to power the company’s data center with faster processors, memory, input/output, and higher network bandwidth while keeping server costs and energy footprint low
  • Used Oracle Database as a secure and highly available data foundation for customers, ranging from corporate publishers producing a few monthly brochures, to media agencies with 150 concurrent users working on interactive websites and mobile application production
  • Ensured business-critical high availability for the publishing platform on x86 commodity hardware with Oracle Solaris 11.1 to help customers publish a wide range of digital assets—from advertising material, to year-end reports—across online, print, and social media
  • Enabled faster, cloud-ready deployments across all publication channels by relying on Oracle as a single vendor to benefit from integrated technology, platform components, and support models instead of committing employees to system integration

Why Oracle

“We compared numerous vendors and solutions and found the combination of Oracle Database on Sun Server X3-2 and Oracle Solaris 11.1 to be the most cost-effective solution for our Java-based development environment and to support flexible deployment of SaaS solutions for end-to-end digital asset management,” said Ralf Sternecker, head of IT Services, censhare AG.